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Sneaker Damen

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.2% of searches, so Sneaker Damen is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€1.8M/yr25.5M searches / yr
90-day growth
+7.3%search demand this quarter
Competition
9%top-5 click share · 59 brands · 464 sellers

Flapen Score

Sneaker Damen against its category

The dotted line is the Fashion average. Past it, Sneaker Damen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sneaker Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sneaker Damen 25.5M times last year and spent an estimated €1.8M. The top 5 brands take 73% of clicks. Demand peaks in May–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 25.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.8M a year.

Searches, last 12 months
25.5M
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
0.2%
Market size, estimated
€1.8Ma year
Peak month
October2.4× the quietest month
Top search term
skechers damen sneaker4.0M searches a year

02 · Price

A sale here is worth €33.36.

Listings sell for €33.36 on average, from €7.36 to €120.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At €33.36 that is €8K to €17K a year per listing.

Average price
€33.36inside the $15 to $100 sweet spot
Price range
€7.36–€120.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
€8K–€17K
Returns
7.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #185 within Schuhe. It carries 11,705 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
1.3%
Average rank
#185in Schuhe
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
11,705per listing
Listings tracked
313

04 · Newcomers

5 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sneaker Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

59 rising

Sellers

464

Top-5 brand share

73%

Top 20: 88%

Top-5 click share

9%

Top 20: 25%

Open market

36%

  • Brand 142%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%

Demand

Sneaker Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Sneaker Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers damen sneaker4.0M/yr
  • sneaker damen3.9M/yr
  • skechers2.0M/yr
  • damen schuhe2.1M/yr
  • schuhe damen2.4M/yr
  • skechers slip-ins damen1.2M/yr
  • damen sneaker1.5M/yr
  • skechers damen1.4M/yr
  • laufschuhe damen1.2M/yr
  • sketchersdamen sneaker damen1.2M/yr

Reviews and returns

What reviews say buyers love and hate about Sneaker Damen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Komfort insgesamt”
32%of negative reviews mention “Gesamtgröße”
7.6%of orders come back
“Fallen minimal kleiner aus”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sneaker Damen questions

Answered from the same tracked data.