Is Sneaker 37 profitable to sell on Amazon Germany?

Flapen scores Sneaker 37 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €41K a year across 115 tracked products. 9 of the 23 products launched in the last year cleared the first-year sales bar. Search demand grew +2.2% in the last 90 days.

How competitive is the Sneaker 37 niche on Amazon Germany?

16 brands and 217 sellers compete in Sneaker 37 on Amazon Germany. The top 5 Sneaker 37 products take 16% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Sneaker 37?

Sneaker 37 buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Produktzustand. An estimated 10.2% of orders come back, which is high.

What does it cost to enter the Sneaker 37 niche?

Sneaker 37 sells for €28.41 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €11.43 to €49.99. The average product has 2,642 reviews, the count a new listing must catch up to.

Sneaker 37

Fail

An estimated 10.2% of orders come back, so Sneaker 37 is a Fail.

Filters High Returns

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €41K/yr102K searches / yr
90-day growth: +2.2%search demand this quarter
Competition: 16%top-5 click share · 16 brands · 217 sellers

Flapen Score

Sneaker 37 against its category

The dotted line is the Fashion average. Past it, Sneaker 37 is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Sneaker 37 market on Amazon at a glance

Shoppers on Amazon Germany searched for Sneaker 37 102K times last year and spent an estimated €41K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months: 102K
Growth, 90 days vs prior 90: +2.2%
Conversion, latest week: 1.4%
Market size, estimated: €41Ka year
Top search term: adidas 3714K searches a year

02 · Price

A sale here is worth €28.41.

Listings sell for €28.41 on average, from €11.43 to €49.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €28.41 that is €0 to €3K a year per listing.

Average price: €28.41inside the $15 to $100 sweet spot
Price range: €11.43–€49.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 10.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #76 within Jungen. It carries 2,642 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 53%
Prime listings: 96%
Out of stock, average day: 1.8%
Average rank: #76in Jungen
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 2,642per listing
Listings tracked: 115

04 · Newcomers

9 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 23
Successful launches: 9Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Sneaker 37 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

217

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

16%

Top 20: 43%

Open market

13%

Brand 146%
Brand 222%
Brand 38%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (10 brands, 13%)

Demand

Sneaker 37 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar · busiest ÷ quietest = 4.1× · 9 of 12 months tracked

Search terms

Top Sneaker 37 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

adidas 3714K/yr +6.3%1.0% conv.
schuhe 3713K/yr +16.2%0.7% conv.
nike 379K/yr +12.4%0.6% conv.
nike schuhe 379K/yr +2.1%0.4% conv.
sportschuhe 379K/yr +21.4%1.1% conv.
adidas schuhe 377K/yr +3.3%1.0% conv.
nike 37 jungen7K/yr +5.7%0.6% conv.
nike schuhe 37 jungen7K/yr -7.1%0.8% conv.
adidas 37 jungen6K/yr -10.8%2.4% conv.
nike schuhe jungen 376K/yr -20.0%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Sneaker 37

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Komfort insgesamt”

38%of negative reviews mention “Gesamtgröße”

10.2%of orders come back

“Fallen größer aus”

A buyer, on “Gesamtgröße”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Sneaker 37 questions

Answered from the same tracked data.

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