sneaker 37
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible€28.41avg listing price — sweet spot $15–$100
Price range
Great€11.43–€49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,642.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€41K€41K/yr · 102K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, sneaker 37 is a €41K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
sneaker 37 market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €36K–€43K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 53%
- Out of stock
- 1.8%
- Avg brand age
- 41 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
217
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
16%
Top 20: 43%
Open market
13%
- adidas46%
- NIKE22%
- PUMA8%
- JMFCHI5%
- Lico3%
- VITIKE3%
- Open — no brand owns it (10 brands, 13%)
Demand
Weekly Amazon search volume, last 39 weeks — +2.2% search growth over the last 90 days.Top sneaker 37 search terms
- adidas 3714K/yr
- schuhe 3713K/yr
- nike 379K/yr
- nike schuhe 379K/yr
- sportschuhe 379K/yr
- adidas schuhe 377K/yr
- nike 37 jungen7K/yr
- nike schuhe 37 jungen7K/yr
- adidas 37 jungen6K/yr
- nike schuhe jungen 376K/yr
Top sneaker 37 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 37 1/3 EU
adidas€26.394.5★2,740 rev
Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 38 EU
NIKE€40.614.5★3,021 rev
adidas Unisex Kinder VL Court 3.0 Shoes Cloud White/Core Black/Grey One 37 1/3 EU
adidas€25.994.6★5,654 rev
adidas Unisex Kinder VL COURT 3.0 SHOES KIDS Preloved Ink / Cloud White / Wonder Blue 37 1/3 EU
adidas€24.374.7★236 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU
adidas€24.774.7★628 rev
Newest
by launch dateadidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU
adidas€24.77628 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 37 1/3 EU
adidas€22.55628 rev
adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 37 1/3 EU
adidas€28.4795 rev
Nike Star Runner 5 ältere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 36.5 EU
NIKE€39.70182 rev
adidas Unisex Kinder Grand Court 00S Kids Shoes Core Black/Off White/Gum 37 1/3 EU
adidas€30.901,568 rev
Trending
90-day click momentumadidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 37 1/3 EU
adidas€28.474.3★
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU
adidas€24.774.7★
NIKE 9 Paar Everyday Essential Ankle Sneakersocken Socken Quarter Unisex DX5080 Farbe:schwarz/schwarz/schwarz Socken Neu:34-38
NIKE€49.994.8★
ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU
ASHION€26.544.3★
VITIKE Kinder Sneaker Jungen Hallenschuhe Mädchen Turnschuhe Laufschuhe Freizeit Sportschuhe 8 Grün 37 EU
VITIKE€30.204.3★
What buyers say about sneaker 37
What buyers praise and complain about, mined from review topics.What buyers love
“Bequeme Sneaker”
“Super Passform”
“Super Qualität”
“Guter Preis”
“Leichter Sneaker”
“Ansonsten schönes Design”
“Fühlen sich gut an”
“das Material ist super weich”
“Idealer Hallensportschuh”
“flexibel”
What buyers complain about
“Fallen größer aus”
“Sind nach 4x tragen schon kaputt”
“Der Schuhe machen den Eindruck das sie schon Mal getragen worden sind”
“unbequem”
“Schlechte Qualität”
“Und sie sind sehr dünn halten glaube ich nicht so lange”
“schade”
“Farben sind jetzt sicherlich nicht der Reisser”
“Allerdings nicht sehr stabil beim Bobbycar/Fahrzeug fahren”
“Leider waren die Schuhe zu breit für den Fuß meines Sohnes”
Top return reasons
Common questions
- Is sneaker 37 profitable to sell on Amazon Germany?
- The niche generates €41K/yr across 115 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the sneaker 37 niche?
- 16 brands and 217 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in sneaker 37?
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Produktzustand. The return rate is 10.2% — above our launch gate.
- What does it cost to enter the sneaker 37 niche?
- Listings span €11.43–€49.99; the average listing price is €28.41 (sweet spot $15–$100). The average incumbent carries 2,642 reviews — the moat a new listing must climb.