sneaker 28
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible€28.24avg listing price — sweet spot $15–$100
Price range
Great€9.19–€61.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,126.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€36K€36K/yr · 84K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Returns
Bad12.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, sneaker 28 is a €36K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Mar–Apr–Aug–Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
sneaker 28 market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €35K–€42K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 5.7%
- Avg brand age
- 40 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
230
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
8%
Top 20: 24%
Open market
34%
- Superfit34%
- adidas13%
- Lico6%
- Mishansha5%
- PUMA5%
- STQ KIDS4%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -42.1% search growth over the last 90 days.Peak months: Mar, Apr, Aug, Sep, Oct · busiest ÷ quietest = 8.0×
Top sneaker 28 search terms
- sneaker 289K/yr
- schuhe 288K/yr
- schuhe jungen 287K/yr
- superfit breeze 299K/yr
- schuhe 28 jungen6K/yr
- superfit breeze 288K/yr
- superfit 28 mädchen8K/yr
- turnschuhe 284K/yr
- superfit 28 jungen6K/yr
- superfit mädchen 287K/yr
Top sneaker 28 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KangaROOS KY-Chummy EV
KangaROOS€18.054.4★780 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 28 EU
adidas€20.564.7★628 rev
STQ KIDS Barfussschuhe Kinder Breite Leicht Turnschuhe Jungen Barfußschuhe Kleinkind Sneaker Kinderschuhe Sportschuhe Draußen Schuhe Navy 23 EU/T7 Weit
STQ KIDS€21.344.4★418 rev
Superfit Jungen Breeze Sneaker BEIGE/GELB 4000
Superfit€44.474.5★903 rev
adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU
adidas€21.934.5★3,680 rev
Newest
by launch date
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU
Amazon Essentials€20.2076 rev
Geococcyx Kinder Turnschuhe Breite Zehenbox rutschfeste Outdoor Kinderschuhe Jungen Mädchen Atmungsaktive Leichte Sneaker für Kindergarten und Spielplatz Dunkelblau EU 28
Geococcyx€26.9373 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 28 EU
adidas€20.56628 rev
Superfit Mädchen Breeze LILA/LILA 8520
Superfit€45.10169 rev
Mishansha Outdoor Wanderschuhe Kinder Trekkingschuhe Jungen Bequem Atmungsaktiv Sportschuhe Grün 28 EU
Mishansha€25.59604 rev
Trending
90-day click momentumAmazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU
Amazon Essentials€20.204.7★
PUMA Unisex Kinder Anzarun Lite Ac Inf Turnschuhe Puma Black Puma White 27 EU
PUMA€20.034.6★
adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU
adidas€21.934.5★
Superfit Jungen Breeze Sneaker Hellgrün Gelb 7500 26 EU
Superfit€41.254.9★
SAGUARO Mädchen Barfußschuhe Sommer Outdoor Kinder Schuhe Atmungsaktiv rutschfest Jungen Traillaufschuhe Unisex Leicht Sportschuhe Himmelblau 28 EU
SAGUARO€27.964.4★
What buyers say about sneaker 28
What buyers praise and complain about, mined from review topics.What buyers love
“Passen super”
“Scheinbar bequem”
“Super Qualität”
“Für den Preis okay”
“Super leicht”
“Die Schuhe eignen sich auch sehr gut als Freizeitschuhe”
“Schon beim Auspacken kamen die Farben richtig gut rüber”
“Beste Schuhe für breite Füße”
“Das Design ist süß und kindgerecht, und die Größe passt genau wie erwartet”
“Gute Sohle”
What buyers complain about
“Schlechte Haltbarkeit”
“Fallen eher klein aus”
“Keine Qualität”
“Nicht robust genug für die wöchentlichen Turnstunde”
“Material sehr empfindlich”
“Gebrauchte Schuhe statt Neuware(?)”
“Nicht sein Geld wert”
“Kind möchte wie nicht tragen weil unbequem aus oben genannten Gründen”
“Zu breit”
“Nach 2xtragen löst sich der Oberstoff, sehr schade”
Top return reasons
Common questions
- Is sneaker 28 profitable to sell on Amazon Germany?
- The niche generates €36K/yr across 293 tracked products. 3 of 50 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the sneaker 28 niche?
- 46 brands and 230 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in sneaker 28?
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Qualität insgesamt. The return rate is 12.1% — above our launch gate.
- When does demand for sneaker 28 peak?
- Demand peaks in Mar–Apr–Aug–Sep–Oct; the busiest month runs 8.0× the quietest.
- What does it cost to enter the sneaker 28 niche?
- Listings span €9.19–€61.07; the average listing price is €28.24 (sweet spot $15–$100). The average incumbent carries 1,126 reviews — the moat a new listing must climb.