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Sneaker 28

high returns (12.1%) — Sneaker 28 doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46

Market size 9Growth 4Conversion 19Competition 98Returns 0Price range 86Avg price 95Brand share 62Review moat 59Quality gap 52
This niche Category average · 2,560 niches

Is Sneaker 28 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sneaker 28 is a €36K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Mar–Apr–Aug–Sep–Oct. Verdict: Skip it — 42/100.

Sneaker 28: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.1% over the last 90 days and 1.5% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr2K
Search volume / yr-42.1%84K
Conversion rate1.5%
Avg price€28.24

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers46 · 230
Top-5 product click share8%
Open market32%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 293 products

Sponsored placement74%
New entrants (1y)50· 3 succeeded
Avg rating4.4★
Avg reviews1,126

Top Sneaker 28 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

€0€365€729€1K€1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

230

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

8%

Top 20: 24%

Open market

34%

  • Superfit34%
  • adidas13%
  • Lico6%
  • Mishansha5%
  • PUMA5%
  • STQ KIDS4%

Sneaker 28 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR1.5%Products293Brands46Top 5 Brands68%OOS Rate5.7%Rating4.4★Reviews1,126Avg BSR#204
5K4KSpike '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Aug, Sep, Oct · busiest ÷ quietest = 8.0×

Top Sneaker 28 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sneaker 289K/yr
  • schuhe 288K/yr
  • schuhe jungen 287K/yr
  • superfit breeze 299K/yr
  • schuhe 28 jungen6K/yr
  • superfit breeze 288K/yr
  • superfit 28 mädchen8K/yr
  • turnschuhe 284K/yr
  • superfit 28 jungen6K/yr
  • superfit mädchen 287K/yr

What reviews say buyers love and hate about Sneaker 28

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gesamtgröße24%

Passen super

Komfort insgesamt13%

Scheinbar bequem

Qualität insgesamt11%

Super Qualität

Preis-Leistungs-Verhältnis9%

Für den Preis okay

Gewicht leicht9%

Super leicht

What buyers complain about

76% of reviews
Haltbarkeit25%

Schlechte Haltbarkeit

Gesamtgröße15%

Fallen eher klein aus

Qualität insgesamt13%

Keine Qualität

Stärke4%

Nicht robust genug für die wöchentlichen Turnstunde

Materialqualität4%

Material sehr empfindlich

Sneaker 28 return rate & reasons

Why buyers send it back, as a share of all return requests.

12.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Füße fit
15%
3Breite
10%
4Farbe
5%
5Länge
2%

Common Sneaker 28 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sneaker 28 42/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 293 tracked products. 3 of 50 products launched in the last 360 days are still selling. Search demand moved -42.1% over the last 90 days.
Search demand for Sneaker 28 on Amazon Germany peaks in Mar–Apr–Aug–Sep–Oct, where the busiest month runs 8.0× the quietest.