- Flapen Score
- 42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 4642
- Market size
- €36K/yr84K searches / yr
- 90-day growth
- -42.1%search demand this quarter
- Competition
- 8%top-5 click share · 46 brands · 230 sellers
Flapen Score
Sneaker 28 against its category
The dotted line is the Fashion average. Past it, Sneaker 28 is stronger. Inside it, weaker.
Market
The Sneaker 28 market on Amazon at a glance
Shoppers on Amazon Germany searched for Sneaker 28 84K times last year and spent an estimated €36K. The top 5 brands take 68% of clicks. Demand peaks in Mar–Apr–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -42.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €36Ka year
- Peak month
- March8.0× the quietest month
- Top search term
- sneaker 289K searches a year
02 · Price
A sale here is worth €28.24.
Listings sell for €28.24 on average, from €9.19 to €61.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €28.24 that is €0 to €3K a year per listing.
- Average price
- €28.24inside the $15 to $100 sweet spot
- Price range
- €9.19–€61.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 12.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #204 within Baby. It carries 1,126 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 5.7%
- Average rank
- #204in Baby
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,126per listing
- Listings tracked
- 293
04 · Newcomers
3 of last year's 50 launches cleared the first-year sales bar.
50 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 50
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sneaker 28 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KangaROOS KY-Chummy EV
- Price
- €18.05
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago

adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 28 EU
- Price
- €20.56
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 7mo ago

STQ KIDS Barfussschuhe Kinder Breite Leicht Turnschuhe Jungen Barfußschuhe Kleinkind Sneaker Kinderschuhe Sportschuhe Draußen Schuhe Navy 23 EU/T7 Weit
- Price
- €21.34
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 1y ago

Superfit Jungen Breeze Sneaker BEIGE/GELB 4000
- Price
- €44.47
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 1y ago

adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU
- Price
- €21.93
- Rating
- 4.5/5
- Reviews
- 3,680
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU
- Price
- €20.20
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 3mo ago

PUMA Unisex Kinder Anzarun Lite Ac Inf Turnschuhe Puma Black Puma White 27 EU
- Price
- €20.03
- Rating
- 4.6/5
- Reviews
- 3,589
- Age
- 2y ago

adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU
- Price
- €21.93
- Rating
- 4.5/5
- Reviews
- 3,680
- Age
- 4y ago

Superfit Jungen Breeze Sneaker Hellgrün Gelb 7500 26 EU
- Price
- €41.25
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

SAGUARO Mädchen Barfußschuhe Sommer Outdoor Kinder Schuhe Atmungsaktiv rutschfest Jungen Traillaufschuhe Unisex Leicht Sportschuhe Himmelblau 28 EU
- Price
- €27.96
- Rating
- 4.4/5
- Reviews
- 2,428
- Age
- 2y ago
Newest
by launch date
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU
- Price
- €20.20
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 3mo ago

Geococcyx Kinder Turnschuhe Breite Zehenbox rutschfeste Outdoor Kinderschuhe Jungen Mädchen Atmungsaktive Leichte Sneaker für Kindergarten und Spielplatz Dunkelblau EU 28
- Price
- €26.93
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 7mo ago

adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 28 EU
- Price
- €20.56
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 7mo ago

Superfit Mädchen Breeze LILA/LILA 8520
- Price
- €45.10
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago

Mishansha Outdoor Wanderschuhe Kinder Trekkingschuhe Jungen Bequem Atmungsaktiv Sportschuhe Grün 28 EU
- Price
- €25.59
- Rating
- 4.3/5
- Reviews
- 604
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 8% of clicks, no more. An open shelf where new products get seen.
Brands
46 rising
Sellers
230
Est. top-5 brand share
68%
Top 20: 94%
Est. top-5 click share
8%
Top 20: 24%
Open market
34%
- Superfit34%
- adidas13%
- Lico6%
- Mishansha5%
- PUMA5%
- STQ KIDS4%
Demand
Sneaker 28 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Aug, Sep, Oct · busiest ÷ quietest = 8.0×
Search terms
Top Sneaker 28 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sneaker 289K/yr
- schuhe 288K/yr
- schuhe jungen 287K/yr
- superfit breeze 299K/yr
- schuhe 28 jungen6K/yr
- superfit breeze 288K/yr
- superfit 28 mädchen8K/yr
- turnschuhe 284K/yr
- superfit 28 jungen6K/yr
- superfit mädchen 287K/yr
Reviews and returns
What reviews say buyers love and hate about Sneaker 28
We read the reviews and the return reasons for every product selling here.
“Schlechte Haltbarkeit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sneaker 28 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









