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smoking herren

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 20Growth 21Conversion 4Competition 97Returns 11Price range 37Avg price 83Brand share 69Review moat 70Quality gap 96

Competition

Incredible13%

top-5 click share — an open shelf

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great€77.45

avg listing price — sweet spot $15–$100

Review moat

Good699.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Okay€5.47–€234.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Market size

Bad€79K

€79K/yr · 292K searches

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, smoking herren is a €79K/yr Amazon Germany market (292K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

smoking herren market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€116K–€155K
units × avg price
Conversion rate
0.4%
Avg BSR
#53
Page quality
0%
Prime
79%
Sponsored
78%
Out of stock
3.3%
Avg brand age
57 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

89

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

13%

Top 20: 31%

Open market

31%

  • JACK & JONES21%
  • KUDORO14%
  • Allthemen11%
  • Hirschthal10%
  • QUELDRA7%
  • KUDMOL6%

Top smoking herren search terms

  • smoking herren46K/yr
  • anzug herren schwarz29K/yr
  • smoking25K/yr
  • schwarzer anzug herren24K/yr
  • jack and jones anzug herren16K/yr
  • anzug herren grün12K/yr
  • anzug herren beige11K/yr
  • anzug schwarz herren14K/yr
  • anzug herren blau10K/yr
  • hochzeit anzug für männer7K/yr
All search terms

Top smoking herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€7922%€2K3%€2K4%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about smoking herren

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt”

Qualität insgesamt25%

“Super Produkt”

Preis-Leistungs-Verhältnis13%

“Preis Leistung ok”

Komfort insgesamt7%

“Bequem”

beworben Vs Tatsächliches Produkt5%

“Wie bestellt”

Form/Stil3%

“Ästhetisches Stück”

Materialqualität2%

“Das Material fühlt sich angenehm an”

Einstellbarkeit/Drehbarkeit/lehnend2%

“Dank der verstellbaren Länge bieten sie eine optimale Passform und verleihen jedem Outfit eine zeitlose, maskuline Note”

Farbe2%

“Und die Farbe grün sieht echt gut aus, ist mal was anderes als blau und grau”

Wärme2%

“Ist angenehm zu tragen besonders bei warmen Temperaturen”

What buyers complain about

Gesamtgröße22%

“Fällt klein aus”

Qualität insgesamt21%

“Qualitätsproblem”

Haltbarkeit10%

“Nach nur 8 mal tragen in den Müll”

Produktzustand5%

“Anzug nicht neu bzw. getragen”

Materialqualität3%

“das Material lässt zu wünschen übrig”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“kein Stretch,”

Einstellbarkeit/Drehbarkeit/lehnend3%

“Lassen sich schwer verstellen”

Armpassform2%

“Arme zu kurz”

Design insgesamt2%

“Gut gedacht aber furchtbar umgesetzt”

beworben Vs Tatsächliches Produkt2%

“Stimmt nicht mit Beschreibung überein”

Top return reasons

Gesamtgröße50%
Farbe5%
Qualität insgesamt5%
Länge5%
Breite5%
Materialqualität4%
Ärmelpassform3%
Schulterpassform2%
Taillenpassform2%
Produktzustand2%

Common questions

Is smoking herren profitable to sell on Amazon Germany?
The niche generates €79K/yr across 203 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (48/100).
How competitive is the smoking herren niche?
36 brands and 89 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in smoking herren?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 8.9% — above our launch gate.
What does it cost to enter the smoking herren niche?
Listings span €5.47–€234.88; the average listing price is €77.45 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.