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Skull Cap

Fail

Shoppers spend an estimated $17K a year here, so Skull Cap is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€17K/yr93K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
40%top-5 click share · 21 brands · 77 sellers

Flapen Score

Skull Cap against its category

The dotted line is the Fashion average. Past it, Skull Cap is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skull Cap market on Amazon at a glance

Shoppers on Amazon Germany searched for Skull Cap 93K times last year and spent an estimated €17K. The top 5 brands take 63% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
1.5%
Market size, estimated
€17Ka year
Top search term
skull cap50K searches a year

02 · Price

A sale here is worth €12.71.

Listings sell for €12.71 on average, from €4.78 to €25.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €12.71 that is €0 to €1K a year per listing.

Average price
€12.71under the $15 to $100 sweet spot
Price range
€4.78–€25.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #452 within Sportartspezifische Bekleidung. It carries 1,974 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
3.9%
Average rank
#452in Sportartspezifische Bekleidung
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,974per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Skull Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

77

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

40%

Top 20: 83%

Open market

33%

  • Brand 118%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Skull Cap search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Skull Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skull cap50K/yr
  • skully mütze15K/yr
  • skullcap7K/yr
  • skully8K/yr
  • central cee mütze5K/yr
  • skully beanie5K/yr
  • skully helmet3K/yr

Reviews and returns

What reviews say buyers love and hate about Skull Cap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gesamtgröße”
50%of negative reviews mention “Gesamtgröße”
4.2%of orders come back
“Zu baggy”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Skull Cap questions

Answered from the same tracked data.