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Skisocken Damen 35 - 38

Fail

Demand is soft, at -98.4% this quarter, so Skisocken Damen 35 - 38 is a Fail.

Flapen Score
32
32 / 100
Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46
Market size
€94K/yr50K searches / yr
90-day growth
-98.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 7 sellers

Flapen Score

Skisocken Damen 35 - 38 against its category

The dotted line is the Fashion average. Past it, Skisocken Damen 35 - 38 is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skisocken Damen 35 - 38 market on Amazon at a glance

Shoppers on Amazon Germany searched for Skisocken Damen 35 - 38 50K times last year and spent an estimated €94K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-98.4%
Conversion, latest week
14.3%
Market size, estimated
€94Ka year
Peak month
January240.4× the quietest month
Top search term
skisocken damen 35 - 3847K searches a year

02 · Price

A sale here is worth €13.12.

Listings sell for €13.12 on average, from €8.27 to €18.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €13.12 that is €0 to €1K a year per listing.

Average price
€13.12under the $15 to $100 sweet spot
Price range
€8.27–€18.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #14 within Sportartspezifische Bekleidung. It carries 2,529 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#14in Sportartspezifische Bekleidung
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
2,529per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Skisocken Damen 35 - 38 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Skisocken Damen 35 - 38 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 240.4×

Reviews and returns

What reviews say buyers love and hate about Skisocken Damen 35 - 38

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Wärme”
26%of negative reviews mention “Gesamtgröße”
3.2%of orders come back
“Fallen etwas klein aus”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Skisocken Damen 35 - 38 questions

Answered from the same tracked data.