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Skirolli Damen

Fail

An estimated 18.6% of orders come back, so Skirolli Damen is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€25K/yr486K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
21%top-5 click share · 26 brands · 103 sellers

Flapen Score

Skirolli Damen against its category

The dotted line is the Fashion average. Past it, Skirolli Damen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skirolli Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Skirolli Damen 486K times last year and spent an estimated €25K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.1%
Market size, estimated
€25Ka year
Peak month
October3.2× the quietest month
Top search term
regatta damen jacke72K searches a year

02 · Price

A sale here is worth €42.38.

Listings sell for €42.38 on average, from €18.92 to €107.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €42.38 that is €0 to €4K a year per listing.

Average price
€42.38inside the $15 to $100 sweet spot
Price range
€18.92–€107.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
18.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #85 within Jacken, Mäntel & Westen. It carries 1,040 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
90%
Out of stock, average day
7.9%
Average rank
#85in Jacken, Mäntel & Westen
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,040per listing
Listings tracked
99

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Skirolli Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

103

Top-5 brand share

79%

Top 20: 97%

Top-5 click share

21%

Top 20: 45%

Open market

18%

  • Brand 139%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Skirolli Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Skirolli Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regatta damen jacke72K/yr
  • killtec jacke damen109K/yr
  • cmp softshelljacke damen49K/yr
  • icepeak jacke damen52K/yr
  • mckinley jacke damen26K/yr
  • hardshelljacke damen23K/yr
  • reitjacke damen29K/yr
  • icepeak softshelljacke damen15K/yr
  • killtec softshelljacke damen17K/yr
  • dünne softshelljacke damen8K/yr

Reviews and returns

What reviews say buyers love and hate about Skirolli Damen

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Gesamtgröße”
18.6%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Skirolli Damen questions

Answered from the same tracked data.