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Skims

Fail

Buyers convert on only 0.4% of searches, so Skims is a Fail.

Flapen Score
35
35 / 100
Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46
Market size
€28K/yr423K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
47%top-5 click share · 8 brands · 12 sellers

Flapen Score

Skims against its category

The dotted line is the Fashion average. Past it, Skims is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skims market on Amazon at a glance

Shoppers on Amazon Germany searched for Skims 423K times last year and spent an estimated €28K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
0.4%
Market size, estimated
€28Ka year
Peak month
December3.1× the quietest month
Top search term
creamy body260K searches a year

02 · Price

A sale here is worth €18.89.

Listings sell for €18.89 on average, from €8.72 to €29.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €18.89 that is €0 to €2K a year per listing.

Average price
€18.89inside the $15 to $100 sweet spot
Price range
€8.72–€29.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
9.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #10 within Dessous, Nacht- & Lounge-Wäsche. It carries 816 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
46%
Out of stock, average day
6.4%
Average rank
#10in Dessous, Nacht- & Lounge-Wäsche
Average rating
3.99 starsAmazon Germany average 4.37 stars
Average reviews
816per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Skims products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

2%

  • Brand 173%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Skims search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Skims search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • creamy body260K/yr
  • shapewear-body14K/yr
  • shapewear bodysuit9K/yr
  • body creamy12K/yr
  • miederbody11K/yr
  • skims body11K/yr
  • boddys7K/yr
  • shaperx10K/yr
  • bodysuit sculpting shapewear mit slip8K/yr
  • body mit bh7K/yr

Reviews and returns

What reviews say buyers love and hate about Skims

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Komfort insgesamt”
41%of negative reviews mention “Gesamtgröße”
9.2%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skims questions

Answered from the same tracked data.