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Skijacke Jungen 164

Fail

Demand is soft, at -93.7% this quarter, so Skijacke Jungen 164 is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€36K/yr149K searches / yr
90-day growth
-93.7%search demand this quarter
Competition
30%top-5 click share · 14 brands · 77 sellers

Flapen Score

Skijacke Jungen 164 against its category

The dotted line is the Fashion average. Past it, Skijacke Jungen 164 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skijacke Jungen 164 market on Amazon at a glance

Shoppers on Amazon Germany searched for Skijacke Jungen 164 149K times last year and spent an estimated €36K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -93.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-93.7%
Conversion, latest week
0.5%
Market size, estimated
€36Ka year
Peak month
January94.4× the quietest month
Top search term
skijacke jungen 15214K searches a year

02 · Price

A sale here is worth €50.66.

Listings sell for €50.66 on average, from €21.20 to €99.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €50.66 that is €0 to €5K a year per listing.

Average price
€50.66inside the $15 to $100 sweet spot
Price range
€21.20–€99.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
24.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #94 within Jungen. It carries 442 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
88%
Out of stock, average day
25.6%
Average rank
#94in Jungen
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
442per listing
Listings tracked
43

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Skijacke Jungen 164 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

77

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

30%

Top 20: 69%

Open market

26%

  • Brand 117%
  • Brand 216%
  • Brand 313%
  • Brand 413%
  • Brand 57%
  • Brand 66%

Demand

Skijacke Jungen 164 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 94.4×

Search terms

Top Skijacke Jungen 164 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skijacke jungen 15214K/yr
  • skijacke jungen 16435K/yr
  • cmp skijacke kinder17K/yr
  • kinder skijacke10K/yr
  • skijacke jungen 1589K/yr
  • skijacke 164 jungen9K/yr
  • skijacke 1649K/yr
  • killtec skijacke jungen8K/yr
  • ski-jacken für jungen6K/yr
  • skijacke jungen 1409K/yr

Reviews and returns

What reviews say buyers love and hate about Skijacke Jungen 164

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
50%of negative reviews mention “Reißverschlussqualität”
24.1%of orders come back
“Wir haben die Jacke zwei mal zurück schicken müssen, weil bei beiden Jacken der Reißverschluss kaputt war”
A buyer, on “Reißverschlussqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Skijacke Jungen 164 questions

Answered from the same tracked data.