skechers damen
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible€41.72avg listing price — sweet spot $15–$100
Market size
Great€933K€933K/yr · 11.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay€5.83–€233.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,650.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, skechers damen is a €933K/yr Amazon Germany market (11.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
skechers damen market data
- Units sold / yr
- 25K–30K
- avg 0–100/product
- Revenue / yr
- €1.0M–€1.3M
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #424
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 68%
- Out of stock
- 4.2%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
455
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
9%
Top 20: 25%
Open market
33%
- PUMA19%
- New Balance13%
- NIKE12%
- adidas12%
- Rieker7%
- LUCKY STEP4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
Top skechers damen search terms
- new balance damen2.1M/yr
- nike schuhe damen1.6M/yr
- puma sneaker damen1.2M/yr
- rieker sneaker damen965K/yr
- tamaris sneaker damen850K/yr
- rieker schuhe damen1.0M/yr
- rieker damen500K/yr
- weiße sneaker damen286K/yr
- reebok schuhe damen379K/yr
- tommy hilfiger damen schuhe291K/yr
Top skechers damen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU
adidas€30.134.4★266 rev
Champion RD18 Low W Sneakers Damen Schuhe Weiß 38 EU
Champion€27.434.2★650 rev
Nike Damen Court Vision Schuhe White 41 EU
NIKE€49.604.4★5,907 rev
NEW BALANCE Unisex Mr530 V1 Sneaker Blanc Bleu Marine 39.5 EU
New Balance€91.824.4★114 rev
adidas Damen Vl Court Bold Shoes FTWR White/Core Black/Wonder Beige 36 2/3 EU
adidas€28.234.3★6,966 rev
Newest
by launch dateadidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU
adidas€30.13266 rev
adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 39 1/3 EU
adidas€26.00403 rev
adidas Damen Barreda Lo Shoes Off White/Dusky Bronze/Warm Vanilla 40 EU
adidas€43.21477 rev
Nike Revolution 8 Sneaker
NIKE€41.23384 rev
Puma Cassia 2.0 Damen-Sneaker Warmweißes dampfgraues Segeltuch 41 EU
PUMA€35.01264 rev
Trending
90-day click momentumadidas Damen Vl Court Bold Shoes FTWR White/Core Black/Wonder Beige 36 2/3 EU
adidas€28.234.3★
New Balance 574v3 Sneaker Herren Grau 38 EU
New Balance€66.944.5★
Tommy Hilfiger Damen Vulcanized Sneaker Essential Nautical Schuhe Weiß (White) 38
Tommy Hilfiger€36.654.3★
New Balance GR530SB1 Unisex Sneakers White 38 5 EU
New Balance€88.884.3★
PUMA Damen Cilia Mode Shoes Puma White-Puma Silver 40 EU
PUMA€32.224.4★
What buyers say about skechers damen
What buyers praise and complain about, mined from review topics.What buyers love
“Super bequeme Sneaker, Top Qualität”
“passt”
“Super Ware”
“super preis”
“Sehr angenehmes Material”
“Superweiche Leggings”
“Produktbeschreibung”
“Schönes blau”
“Beste Alltag Leggins”
“sind federleicht”
What buyers complain about
“Fällt klein aus”
“Qualität leider 0”
“Haltbarkeit jedoch schlecht.”
“Sehr hartes Material kein angenehmes Gefühl beim Tragen”
“Schuhe sind sehr schmal vorne”
“Wurden davor schonmal getragen”
“Enttäuschende Passform und Farbe”
“Löcher im Stoff nach nur 6 Wochen”
“Sehr hartes Material kein angenehmes Gefühl beim Tragen”
“Außerdem super dünn”
Top return reasons
Common questions
- Is skechers damen profitable to sell on Amazon Germany?
- The niche generates €933K/yr across 266 tracked products. 11 of 44 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the skechers damen niche?
- 45 brands and 455 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in skechers damen?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 5.9% — above our launch gate.
- When does demand for skechers damen peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.7× the quietest.
- What does it cost to enter the skechers damen niche?
- Listings span €5.83–€233.05; the average listing price is €41.72 (sweet spot $15–$100). The average incumbent carries 5,651 reviews — the moat a new listing must climb.