Skechers Damen
MaybeThe top 5 products take only 9% of clicks. But buyers convert on only 0.2% of searches, so Skechers Damen is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 2,560 Fashion niches · +6 vs the category median of 4652
- Market size
- €933K/yr11.2M searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 9%top-5 click share · 45 brands · 455 sellers
Flapen Score
Skechers Damen against its category
The dotted line is the Fashion average. Past it, Skechers Damen is stronger. Inside it, weaker.
Market
The Skechers Damen market on Amazon at a glance
Shoppers on Amazon Germany searched for Skechers Damen 11.2M times last year and spent an estimated €933K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €933K a year.
- Searches, last 12 months
- 11.2M
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €933Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- new balance damen2.1M searches a year
02 · Price
A sale here is worth €41.72.
Listings sell for €41.72 on average, from €5.83 to €233.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 0 to 100 of them. At €41.72 that is €0 to €4K a year per listing.
- Average price
- €41.72inside the $15 to $100 sweet spot
- Price range
- €5.83–€233.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 5.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #424 within Schuhe. It carries 5,651 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 91%
- Out of stock, average day
- 4.2%
- Average rank
- #424in Schuhe
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,651per listing
- Listings tracked
- 266
04 · Newcomers
11 of last year's 44 launches cleared the first-year sales bar.
44 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 44
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Skechers Damen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
455
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
9%
Top 20: 25%
Open market
33%
- Brand 119%
- Brand 213%
- Brand 312%
- Brand 412%
- Brand 57%
- Brand 64%
Demand
Skechers Damen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
Search terms
Top Skechers Damen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- new balance damen2.1M/yr
- nike schuhe damen1.6M/yr
- puma sneaker damen1.2M/yr
- rieker sneaker damen965K/yr
- tamaris sneaker damen850K/yr
- rieker schuhe damen1.0M/yr
- rieker damen500K/yr
- weiße sneaker damen286K/yr
- reebok schuhe damen379K/yr
- tommy hilfiger damen schuhe291K/yr
Reviews and returns
What reviews say buyers love and hate about Skechers Damen
We read the reviews and the return reasons for every product selling here.
“Fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skechers Damen questions
Answered from the same tracked data.









