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skagen schmuck damen

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 23Conversion 11Competition 71Returns 22Price range 80Avg price 95Brand share 28Review moat 58Quality gap 70

Avg price

Incredible€23.55

avg listing price — sweet spot $15–$100

Price range

Great€7.50–€48.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,193.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 192K searches

According to Flapen's Amazon Germany niche tracking, skagen schmuck damen is a €41K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

skagen schmuck damen market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€29K–€35K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,380
Page quality
0%
Prime
100%
Sponsored
57%
Out of stock
5.0%
Avg brand age
44 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

46

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

10%

  • Skagen65%
  • MATERIA by Matthias Wagner15%
  • FULU AUTUMN4%
  • ChainsPro3%
  • FUSHENGTER2%
  • Diamday2%
  • Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -4.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top skagen schmuck damen search terms

  • skagen ohrringe39K/yr
  • skagen schmuck damen42K/yr
  • lange kette mit anhänger15K/yr
  • skagen schmuck13K/yr
  • kette silber lang10K/yr
  • lange ketten8K/yr
  • kette lang silber8K/yr
  • lange kette silber11K/yr
  • modische lange kette8K/yr
  • skagen ohrringe damen8K/yr
All search terms

Top skagen schmuck damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€4K15%€6K20%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about skagen schmuck damen

What buyers praise and complain about, mined from review topics.

What buyers love

Ketten/Schlüsselqualität31%

“Die 925 Silber Panzerkette von MATERIA überzeugt mit einer sauberen Verarbeitung und einem schlichten, eleganten Design”

beworben Vs Tatsächliches Produkt9%

“wie abgebildet”

Qualität insgesamt9%

“besticht dieser Anhänger durch seine hervorragende Qualität”

Design insgesamt8%

“schlichten, eleganten Design.”

Preis-Leistungs-Verhältnis6%

“es ist ein absolutes Schnäppchen”

Gesamtgröße6%

“passt zu vielen Outfits”

Metall Authentizität5%

“Schöne Silberkette”

Stärke4%

“ist äußerst robust”

Komfort insgesamt3%

“Selbst beim Sport oder Schlafen lässt er sich bequem tragen und ist äußerst robust”

Helligkeit/Glanz/Glühen3%

“Die Kette glänzt angenehm”

What buyers complain about

Gesamtgröße20%

“Viel Kürzer als angegeben”

Ketten/Schlüsselqualität19%

“Eine der Ketten fiel schon gerissen aus der Verpackung”

Geruch11%

“Riecht metallisch und gefällt mir nicht”

Haltbarkeit11%

“Leider nach wenigen Tragen defekt”

Allergien11%
Add-Ons/Anhänge6%

“auf gar keinen Fall wertvolle Anhänger dran hängen.”

Qualität insgesamt3%

“Qualität wäre überflüssig zu bewerten”

Materialqualität3%

“Das Material ist leichter als leicht”

Preis-Leistungs-Verhältnis3%

“Der Preis ist SICHTBAR überteuert”

Top return reasons

Gesamtgröße31%
Dünn17%
Ketten/Schlüsselqualität17%
Qualität insgesamt4%
Farbe4%
beworben Vs Tatsächliches Produkt3%
Nacken fit2%
Breite2%
Haltbarkeit2%
Metall Authentizität2%

Common questions

Is skagen schmuck damen profitable to sell on Amazon Germany?
The niche generates €41K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (40/100).
How competitive is the skagen schmuck damen niche?
14 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in skagen schmuck damen?
Top complaints mined from reviews: Gesamtgröße, Ketten/Schlüsselqualität, Geruch. The return rate is 5.8% — above our launch gate.
When does demand for skagen schmuck damen peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the skagen schmuck damen niche?
Listings span €7.50–€48.69; the average listing price is €23.55 (sweet spot $15–$100). The average incumbent carries 1,194 reviews — the moat a new listing must climb.