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Silberschmuck

Fail

Shoppers spend an estimated $28K a year here, so Silberschmuck is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€28K/yr167K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
49%top-5 click share · 23 brands · 30 sellers

Flapen Score

Silberschmuck against its category

The dotted line is the Fashion average. Past it, Silberschmuck is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silberschmuck market on Amazon at a glance

Shoppers on Amazon Germany searched for Silberschmuck 167K times last year and spent an estimated €28K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
0.9%
Market size, estimated
€28Ka year
Peak month
December2.8× the quietest month
Top search term
silberschmuck60K searches a year

02 · Price

A sale here is worth €19.42.

Listings sell for €19.42 on average, from €1.86 to €80.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €19.42 that is €0 to €2K a year per listing.

Average price
€19.42inside the $15 to $100 sweet spot
Price range
€1.86–€80.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #430 within Schmuck. It carries 1,021 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#430in Schmuck
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
1,021per listing
Listings tracked
33

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Silberschmuck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

30

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

49%

Top 20: 85%

Open market

32%

  • Brand 128%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Silberschmuck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Silberschmuck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silberschmuck60K/yr
  • silberschmuck damen 92558K/yr
  • silber schmuck damen 9257K/yr
  • silberschmuck damen15K/yr
  • silver jewellery10K/yr
  • silver jewelry5K/yr
  • schmuck 925 silber5K/yr
  • schmuck damen silber 9257K/yr

Reviews and returns

What reviews say buyers love and hate about Silberschmuck

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ketten/Schlüsselqualität”
24%of negative reviews mention “Qualität insgesamt”
4.5%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silberschmuck questions

Answered from the same tracked data.