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shirts herren sommer

Worth a look

Shows demand growing +480.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 100Conversion 8Competition 96Returns 26Price range 83Avg price 86Brand share 95Review moat 33Quality gap 75

Growth

Incredible+480.5%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Great€19.24

avg listing price — sweet spot $15–$100

Price range

Great€7.94–€56.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,233.39

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€14K

€14K/yr · 113K searches

According to Flapen's Amazon Germany niche tracking, shirts herren sommer is a €14K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

shirts herren sommer market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€14K–€19K
units × avg price
Conversion rate
0.6%
Avg BSR
#238
Page quality
0%
Prime
99%
Sponsored
93%
Out of stock
4.2%
Avg brand age
41 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

127

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

16%

Top 20: 39%

Open market

55%

  • JACK & JONES11%
  • Runcati11%
  • COOFANDY7%
  • TARAINYA6%
  • J.VER5%
  • Elegancity5%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +480.5% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Black Friday '25Spike '26AugSepOctAprMayJunJulAugSepOctNovJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 94.0×

Top shirts herren sommer search terms

  • tshirt herren sommer89K/yr
  • sommer shirt herren13K/yr
  • shirts herren sommer11K/yr
All search terms

Top shirts herren sommer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2744%€5486%€8228%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about shirts herren sommer

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Qualität insgesamt24%

“Super Qualität”

Komfort insgesamt10%

“Sehr schöner angenehmer Trage Comfort”

Preis-Leistungs-Verhältnis7%

“Super Price”

Materialqualität5%

“Top material”

Farbe3%

“schönes Farbspiel”

beworben Vs Tatsächliches Produkt2%

“do wie es sein sollte”

Gewicht leicht2%

“Leichtes Hemd”

Form/Stil2%

“Besonders gefällt mir auch der Schnitt, da die Shirts sehr gut sitzen und ihre Form behalten”

Weiches Gefühl1%

“Super Shirt, weiche Oberfläche, elegant und super Support”

What buyers complain about

Gesamtgröße21%

“T-Shirts fallen kleiner und unterschiedlich aus”

Qualität insgesamt19%

“Müll”

Nähen/Finish/Polieren5%

“Naht aufgegangen”

Materialqualität5%

“Das Hauptproblem liegt bei Schnitt und Material”

Dicke5%

“nur für dicke”

Haltbarkeit3%

“Nach 2-3 Mal tragen kaputt”

Länge2%

“Eventuell ein wenig zu lang”

Geruch2%

“Man fängt sehr schnell an zu riechen, Qualität Plastik”

Farbe2%

“Das Gelb wirkt eher wie ein Beige”

beworben Vs Tatsächliches Produkt2%

“Gute Fotos, enttäuschendes Produkt”

Top return reasons

Gesamtgröße53%
Länge7%
Materialqualität7%
Farbe6%
Qualität insgesamt5%
Breite5%
Dünn2%
Ärmelpassform2%
beworben Vs Tatsächliches Produkt2%
Transparenz1%

Common questions

Is shirts herren sommer profitable to sell on Amazon Germany?
The niche generates €14K/yr across 151 tracked products. 2 of 33 products launched in the last 360 days are still selling. 90-day search growth is +480.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the shirts herren sommer niche?
52 brands and 127 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in shirts herren sommer?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Nähen/Finish/Polieren. The return rate is 5.0%.
When does demand for shirts herren sommer peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 94.0× the quietest.
What does it cost to enter the shirts herren sommer niche?
Listings span €7.94–€56.03; the average listing price is €19.24 (sweet spot $15–$100). The average incumbent carries 3,233 reviews — the moat a new listing must climb.