Is shirtkleider damen profitable to sell on Amazon Germany?

The niche generates €10K/yr across 119 tracked products. 1 of 29 products launched in the last 360 days are still selling. 90-day search growth is +246.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the shirtkleider damen niche?

41 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in shirtkleider damen?

Top complaints mined from reviews: Gesamtgröße, Dicke, Nähen/Finish/Polieren. The return rate is 8.7% — above our launch gate.

When does demand for shirtkleider damen peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.

What does it cost to enter the shirtkleider damen niche?

Listings span €7.93–€51.86; the average listing price is €17.04 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.

shirtkleider damen

Worth a look

Shows demand growing +246.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+246.7%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great€7.93–€51.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€17.04

avg listing price — sweet spot $15–$100

Review moat

Okay1,557.96

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.7%

return rate — above 5% kills the launch gate

Market size

Bad€10K

€10K/yr · 346K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, shirtkleider damen is a €10K/yr Amazon Germany market (346K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

shirtkleider damen market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €17K–€21K; units × avg price
Conversion rate: 0.2%
Avg BSR: #577
Page quality: 0%
Prime: 93%
Sponsored: 87%
Out of stock: 6.0%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

41 flat

Sellers

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

19%

Top 20: 45%

Open market

42%

Imily Bela14%
Amazon Essentials10%
Urban Classics10%
ONLY9%
GRECERELLE8%
MOLERANI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +246.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×

Open Trend

Top shirtkleider damen search terms

shirtkleid damen112K/yr +177.8%0.2% conv.
t shirt kleid damen54K/yr +326.2%0.2% conv.
shirtkleid37K/yr +238.5%0.1% conv.
t-shirt kleid damen25K/yr +297.9%0.2% conv.
t-shirt kleid24K/yr +304.4%0.1% conv.
t shirt kleid23K/yr +269.8%0.3% conv.
shirtkleider damen15K/yr +173.5%0.0% conv.
tshirt kleid damen oversize10K/yr +475.6%0.1% conv.
t shirt kleid damen lang9K/yr >1,000%0.2% conv.
shirt kleid8K/yr +250.3%0.2% conv.

All search terms

Top shirtkleider damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Urban Classics Damen Turtle Extended Shoulder Dress Baumwoll Kleid mit Stehkragen & überschnittenen Schultern Regular Fit für Freizeit Alltag & Streetwear Schwarz XL

Urban Classics€8.944.2★1,418 rev

Onllucy Life Dress S/S JRS Noos

ONLY€12.154.5★339 rev

Imily Bela Dame Tshirt Kleid Sommer Shirtkleid Baumwolle Kurzarm Rundhals Minikleider Freizeitkleid mit Taschen.Weiß.M

Imily Bela€15.384.1★103 rev

GRECERELLE Kleider Damen Sommer Kurzarm Strandkleid A-Linie Elegant Rundhals Sommerkleider mit Taschen Einfarbig Summer Dress Tshirt Kleid Leicht und Luftig Freizeitkleider (Schwarz L)

GRECERELLE€17.494.1★247 rev

Amazon Essentials Damen Ärmelloses gewebtes Etuikleid Marineblau L

Amazon Essentials€13.984.3★3,922 rev

Newest

by launch date

NobSuit Damen Sommerkleid Schwarz Einfarbig T-Shirt Kleid Kurzarm V-Ausschnitt Freizeit Strandkleid Locker Swing Casual

NobSuit€21.343 rev

3mo ago

Lvnsdknerse Musselin Kleid Damen - Sommerkleid Leicht und Luftig Kurzarm Strandkleid Freizeitkleid V-Ausschnitt Casual Sommer Blusenkleid Einfarbig Elegant Midikleid Hemdkleid Locker Shirtkleid

Lvnsdknerse€12.3122 rev

3mo ago

EMATOP Sommerkleid Damen Kurz Leinen Kleider Casual V-Ausschnitt Leinenkleid Leicht Minikleid Baumwolle Strandkleid Kurzarm Bequem Freizeitkleid Elegant Shirtkleider Sommer Einfarbig Kleid

EMATOP€14.7821 rev

4mo ago

Wenrine Damen Kurzarm Midi Kleid V Ausschnitt Lange Kleider Einfarbige Sommer T-Shirt Kleid Schwarz M

Wenrine€15.3043 rev

5mo ago

GRECERELLE Sommerkleid Damen Kurzarm Strandkleid Elegant Rundhals Lässige Freizeitkleid Frauen Kleider mit Taschen Einfarbig Summer Dressed Tshirt Leicht und Luftig Freizeitkleider (Schwarz L)

GRECERELLE€18.0183 rev

1y ago

What buyers say about shirtkleider damen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“passen zu vielen Outfits.”

Komfort insgesamt15%

“Sitzt super und total weich”

Qualität insgesamt8%

“Superbequem und gute Qualität”

Materialqualität7%

“Material pflegeleicht”

Weiches Gefühl6%

“weicher super schöne Kleider”

Form/Stil5%

“Schlichter Allrounder mit hohem Wohlfühlfaktor”

Farbe4%

“Farben bestens zur Geltung”

Design insgesamt3%

“minimalistisches Design”

Benutzerfreundlichkeit3%

“gut zu tragen”

Waschechtheit3%

“Auch nach dem Waschen bleibt der Stoff angenehm und die Form erhalten”

What buyers complain about

Gesamtgröße31%

“Shirt long”

Dicke9%

“sonst sehr dünn”

Nähen/Finish/Polieren7%

“war dieses Modell schief geschnitten bzw. an der raffung zwischen Ober- und Unterteil schief zusammen genäht- sah komisch aus und ging daher zurück”

Materialqualität7%

“Kein gutes Material”

beworben Vs Tatsächliches Produkt6%

“Leider stimmen die angegebenen Masse in der Grössentabelle absolut nicht mit den tatsächlichen Maßen des Shirts überein”

Schweißresistenz3%

“Ich befürchte, dass man ziemlich darin schwitzt”

Falten3%

“Außerdem kam es sehr zerknittert bei mir an”

Hüfte fit3%

“Und es geht mir gerade mal bis zur Hüfte”

Top return reasons

Gesamtgröße42%

Materialqualität14%

Farbe6%

Länge6%

Breite4%

Qualität insgesamt3%

Transparenz3%

Dünn3%

Geruch3%

Komfort insgesamt2%

Common questions

Is shirtkleider damen profitable to sell on Amazon Germany?: The niche generates €10K/yr across 119 tracked products. 1 of 29 products launched in the last 360 days are still selling. 90-day search growth is +246.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the shirtkleider damen niche?: 41 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in shirtkleider damen?: Top complaints mined from reviews: Gesamtgröße, Dicke, Nähen/Finish/Polieren. The return rate is 8.7% — above our launch gate.
When does demand for shirtkleider damen peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
What does it cost to enter the shirtkleider damen niche?: Listings span €7.93–€51.86; the average listing price is €17.04 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.