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Set

Fail

Buyers convert on only 0.4% of searches, so Set is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€87K/yr879K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
21%top-5 click share · 45 brands · 80 sellers

Flapen Score

Set against its category

The dotted line is the Fashion average. Past it, Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Set 879K times last year and spent an estimated €87K. The top 5 brands take 51% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
879K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
0.4%
Market size, estimated
€87Ka year
Peak month
January1.6× the quietest month
Top search term
sport set damen160K searches a year

02 · Price

A sale here is worth €21.95.

Listings sell for €21.95 on average, from €5.83 to €63.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €21.95 that is €0 to €2K a year per listing.

Average price
€21.95inside the $15 to $100 sweet spot
Price range
€5.83–€63.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #207 within Activewear. It carries 2,476 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#207in Activewear
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
2,476per listing
Listings tracked
114

04 · Newcomers

2 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
46
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

80

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

21%

Top 20: 45%

Open market

45%

  • Brand 116%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sport set damen160K/yr
  • set158K/yr
  • sport outfit damen set66K/yr
  • gym set damen78K/yr
  • sport set50K/yr
  • sportoutfit damen set51K/yr
  • sportset für damen50K/yr
  • workout set damen40K/yr
  • gym outfit damen set43K/yr
  • yoga outfit damen set37K/yr

Reviews and returns

What reviews say buyers love and hate about Set

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Komfort insgesamt”
16%of negative reviews mention “Gesamtgröße”
5.1%of orders come back
“Die Leggings fallen groß aus”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Set questions

Answered from the same tracked data.