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Sendung Mit Der Maus

soft demand (-34.0% this quarter) — Sendung Mit Der Maus doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 26Growth 8Conversion 20Competition 76Returns 97Price range 55Avg price 81Brand share 17Review moat 78Quality gap 25
This niche Category average · 2,560 niches

Is Sendung Mit Der Maus profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sendung Mit Der Maus is a €109K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Sendung Mit Der Maus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.0% over the last 90 days and 1.6% of searches end in a purchase.

€109K

revenue / yr

Units sold / yr10K
Search volume / yr-34.0%386K
Conversion rate1.6%
Avg price€17.30

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers11 · 109
Top-5 product click share39%
Open market7%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement74%
New entrants (1y)8· 0 succeeded
Avg rating4.6★
Avg reviews448

Top Sendung Mit Der Maus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€3K€7K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

11 falling

Sellers

109

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

5%

  • Logoshirt38%
  • koaa25%
  • Schmidt23%
  • NICI5%
  • Small Foot2%
  • Playshoes2%
  • Open — no brand owns it (5 brands, 5%)

Sendung Mit Der Maus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume386KCVR1.6%Products35Brands11Top 5 Brands93%OOS Rate3.9%Rating4.6★Reviews448Avg BSR#5,597
23K18KBlack Friday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Sendung Mit Der Maus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sendung mit der maus157K/yr
  • die maus86K/yr
  • die sendung mit der maus65K/yr
  • sendung mit dem elefanten15K/yr
  • die maus kuscheltier13K/yr
  • die sendung mit dem elefanten12K/yr
  • maus und elefant12K/yr
  • sendung mit der maus kuscheltier13K/yr
  • elefant sendung mit der maus6K/yr
  • sendung mit der maus elefant3K/yr

What reviews say buyers love and hate about Sendung Mit Der Maus

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt36%

Super Qualität

Spaß/Unterhaltungserlebnis11%

Lustiges Spiel

Design insgesamt9%

Schönes Design

Preis-Leistungs-Verhältnis8%

Da mir der Preis gerechtfertigt scheint, kann ich den Artikel weiterempfehlen - natürlich nicht für die Omas und Opas (grins).

Weiches Gefühl8%

Sehr flauschig und süss

What buyers complain about

50% of reviews
Haltbarkeit50%

ist gleich was abgebrochen.

Sendung Mit Der Maus return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
56%
2Defekt Material/Teile
11%
3Geschenk Zweck
7%
4Qualität insgesamt
6%
5Mechanismus probleme
2%

Common Sendung Mit Der Maus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sendung Mit Der Maus 43/100 on Amazon Germany — Skip it. The niche generates €109K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -34.0% over the last 90 days.
Search demand for Sendung Mit Der Maus on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.