Is Schwangerschaftsleggings profitable to sell on Amazon Germany?

Flapen scores Schwangerschaftsleggings 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €111K a year across 29 tracked products. 0 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -36.7% in the last 90 days.

How competitive is the Schwangerschaftsleggings niche on Amazon Germany?

15 brands and 24 sellers compete in Schwangerschaftsleggings on Amazon Germany. The top 5 Schwangerschaftsleggings products take 49% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Schwangerschaftsleggings?

Schwangerschaftsleggings buyers on Amazon Germany complain most about Geruch, Gesamtgröße, and Qualität insgesamt. An estimated 8.3% of orders come back, which is high.

What does it cost to enter the Schwangerschaftsleggings niche?

Schwangerschaftsleggings sells for €14.33 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.69 to €27.48. The average product has 592 reviews, the count a new listing must catch up to.

Schwangerschaftsleggings

Fail

Demand is soft, at -36.7% this quarter, so Schwangerschaftsleggings is a Fail.

Filters High Returns

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €111K/yr492K searches / yr
90-day growth: -36.7%search demand this quarter
Competition: 49%top-5 click share · 15 brands · 24 sellers

Flapen Score

Schwangerschaftsleggings against its category

The dotted line is the Fashion average. Past it, Schwangerschaftsleggings is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Schwangerschaftsleggings market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwangerschaftsleggings 492K times last year and spent an estimated €111K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months: 492K
Growth, 90 days vs prior 90: -36.7%
Conversion, latest week: 1.6%
Market size, estimated: €111Ka year
Top search term: schwangerschaftsleggings179K searches a year

02 · Price

A sale here is worth €14.33.

Listings sell for €14.33 on average, from €6.69 to €27.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.33 that is €4K to €7K a year per listing.

Average price: €14.33under the $15 to $100 sweet spot
Price range: €6.69–€27.48
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 8.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #27 within Umstandskleidung. It carries 592 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 11.8%
Average rank: #27in Umstandskleidung
Average rating: 4.19 starsAmazon Germany average 4.37 stars
Average reviews: 592per listing
Listings tracked: 29

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Schwangerschaftsleggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

22%

Brand 121%
Brand 213%
Brand 312%
Brand 412%
Brand 511%
Brand 68%

Demand

Schwangerschaftsleggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Schwangerschaftsleggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schwangerschaftsleggings179K/yr -34.3%1.7% conv.
umstandsleggings145K/yr -43.8%1.7% conv.
leggings schwangerschaft30K/yr -34.3%1.9% conv.
umstandsleggings baumwolle20K/yr -42.5%1.0% conv.
leggings für schwangere14K/yr -16.1%0.5% conv.
schwangerschaftsleggings baumwolle12K/yr -35.3%0.6% conv.
schwangerschafts leggings14K/yr -42.6%1.9% conv.
maternity leggings12K/yr -36.7%1.1% conv.
schwangerschaft leggings12K/yr -48.3%1.7% conv.
umstandsleggings blickdicht8K/yr -28.7%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Schwangerschaftsleggings

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Komfort insgesamt”

17%of negative reviews mention “Geruch”

8.3%of orders come back

“Stinkt extrem nach Chemikalien”

A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schwangerschaftsleggings questions

Answered from the same tracked data.

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