Is Schulranzen Mädchen 1. Klasse profitable to sell on Amazon Germany?

Flapen scores Schulranzen Mädchen 1. Klasse 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €697K a year across 94 tracked products. 28 of the 44 products launched in the last year cleared the first-year sales bar. Search demand grew -22.1% in the last 90 days.

How competitive is the Schulranzen Mädchen 1. Klasse niche on Amazon Germany?

14 brands and 138 sellers compete in Schulranzen Mädchen 1. Klasse on Amazon Germany. The top 5 Schulranzen Mädchen 1. Klasse products take 24% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Schulranzen Mädchen 1. Klasse?

Schulranzen Mädchen 1. Klasse buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Reißverschlussqualität. An estimated 1.0% of orders come back.

When does demand for Schulranzen Mädchen 1. Klasse peak?

Search demand for Schulranzen Mädchen 1. Klasse on Amazon Germany peaks in Jan–Feb–Mar–Jul–Aug, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Schulranzen Mädchen 1. Klasse niche?

Schulranzen Mädchen 1. Klasse sells for €147.41 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €19.13 to €261.28. The average product has 346 reviews, the count a new listing must catch up to.

Schulranzen Mädchen 1. Klasse

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 0.2% of searches, so Schulranzen Mädchen 1. Klasse is a Maybe.

Filters High Price

Flapen Score: 51
51 / 100Top 31% of 2,560 Fashion niches · +5 vs the category median of 46
Market size: €697K/yr2.1M searches / yr
90-day growth: -22.1%search demand this quarter
Competition: 24%top-5 click share · 14 brands · 138 sellers

Flapen Score

Schulranzen Mädchen 1. Klasse against its category

The dotted line is the Fashion average. Past it, Schulranzen Mädchen 1. Klasse is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Schulranzen Mädchen 1. Klasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Schulranzen Mädchen 1. Klasse 2.1M times last year and spent an estimated €697K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €697K a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: -22.1%
Conversion, latest week: 0.2%
Market size, estimated: €697Ka year
Peak month: February4.8× the quietest month
Top search term: schulranzen jungen 1. klasse391K searches a year

02 · Price

A sale here is worth €147.41.

Listings sell for €147.41 on average, from €19.13 to €261.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €147.41 that is €0 to €15K a year per listing.

Average price: €147.41above the $15 to $100 sweet spot
Price range: €19.13–€261.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€15K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #129 within Schultaschen, Federmäppchen & Sets. It carries 346 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 57%
Out of stock, average day: 9.6%
Average rank: #129in Schultaschen, Federmäppchen & Sets
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 346per listing
Listings tracked: 94

04 · Newcomers

28 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 44
Successful launches: 28Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Schulranzen Mädchen 1. Klasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

138

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

24%

Top 20: 51%

Open market

13%

Brand 137%
Brand 216%
Brand 312%
Brand 49%
Brand 56%
Brand 66%
Open — no brand owns it (8 brands, 13%)

Demand

Schulranzen Mädchen 1. Klasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Jul, Aug · busiest ÷ quietest = 4.8×

Search terms

Top Schulranzen Mädchen 1. Klasse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schulranzen jungen 1. klasse391K/yr -9.6%0.1% conv.
schulranzen mädchen 1. klasse414K/yr -24.6%0.2% conv.
step by step schulranzen439K/yr -46.9%0.3% conv.
step by step143K/yr +35.1%0.1% conv.
schulranzen mädchen128K/yr -6.9%0.1% conv.
schultasche jungen 1. klasse69K/yr +7.2%0.1% conv.
schulranzen grundschule42K/yr +26.7%0.0% conv.
scout schulranzen76K/yr -33.1%0.0% conv.
schultasche mädchen 1. klasse62K/yr -6.9%0.1% conv.
herlitz schulranzen48K/yr +4.2%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Schulranzen Mädchen 1. Klasse

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

30%of negative reviews mention “Qualität insgesamt”

1.0%of orders come back

“schön und billig”

A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schulranzen Mädchen 1. Klasse questions

Answered from the same tracked data.

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