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55

schulkind 2023

Worth a look

Shows demand growing +352.0% this quarter, but a small market ($4K/yr) keeps it on the watch list.

Market size 1Growth 100Conversion 9Competition 61Returns 99Price range 2Avg price 53Brand share 48Review moat 99Quality gap 76

Growth

Incredible+352.0%

90-day search growth — must beat 0% to launch

Review moat

Incredible23.17

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.37

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€8.29–€15.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€4K

€4K/yr · 51K searches

According to Flapen's Amazon Germany niche tracking, schulkind 2023 is a €4K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schulkind 2023 market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€9K–€12K
units × avg price
Conversion rate
0.7%
Avg BSR
#10,904
Page quality
0%
Prime
40%
Sponsored
77%
Out of stock
4.5%
Avg brand age
21 months
Avg seller age
216 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

7

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

20%

  • Shirtracer31%
  • Shirtoo19%
  • Unibly12%
  • PartyMagix8%
  • Einschulung Boho Pastell 2026 Motive7%
  • Schulkind Schulmädchen Schuljunge 2025 20263%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +352.0% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26AugSepOctNovFebMarAprMayJunJulAugSepOctMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 299.7×

Top schulkind 2023 search terms

  • schulkind tshirt6K/yr
  • schulkind t-shirt12K/yr
  • einschulung shirt4K/yr
  • t shirt schulkind 20251K/yr
  • t shirt schulkind 2025 junge4K/yr
  • t shirt einschulung 2025 jungen3K/yr
  • tshirt schulkind 2025 mädchen4K/yr
  • t shirt schulkind 2025 mädchen3K/yr
  • tshirt schulkind 2025 junge4K/yr
  • schulkind 2025 junge tshirt4K/yr
All search terms

Top schulkind 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€43720%€87430%€1K40%€2K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schulkind 2023

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt17%

“Entspricht genau der Beschreibung”

Geschenk Zweck17%

“Cooles Geschenk zur einschulung für Jungs”

Gesamtgröße17%

“Super shirt, angabe der Größentabelle perfekt”

Druckqualität8%

“Der Aufdruck ist gut”

Nähen/Finish/Polieren8%

“Super Verarbeitung”

Materialqualität8%

“Grundsätzlich ist es ein schönes T-Shirt das Material vom T-Shirt finde ich gut,”

Qualität insgesamt8%

“Super Verarbeitung”

What buyers complain about

Gesamtgröße38%

“Viel zu groß”

Druckqualität38%

“Der Aufdruck lässt auch zu wünschen übrig”

Top return reasons

Gesamtgröße83%
Breite8%
Qualität insgesamt8%

Common questions

Is schulkind 2023 profitable to sell on Amazon Germany?
The niche generates €4K/yr across 30 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +352.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the schulkind 2023 niche?
16 brands and 7 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in schulkind 2023?
Top complaints mined from reviews: Gesamtgröße, Druckqualität. The return rate is 0.2%.
When does demand for schulkind 2023 peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 299.7× the quietest.
What does it cost to enter the schulkind 2023 niche?
Listings span €8.29–€15.15; the average listing price is €12.37 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.