Schulanfang
MaybeSearch demand grew +276.1% this quarter. But prices span $1.40–$15.22, mostly outside the sweet spot, so Schulanfang is a Maybe.
- Flapen Score
- 55 / 100Top 20% of 2,560 Fashion niches · +9 vs the category median of 4655
- Market size
- €133K/yr1.9M searches / yr
- 90-day growth
- +276.1%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 109 sellers
Flapen Score
Schulanfang against its category
The dotted line is the Fashion average. Past it, Schulanfang is stronger. Inside it, weaker.
Market
The Schulanfang market on Amazon at a glance
Shoppers on Amazon Germany searched for Schulanfang 1.9M times last year and spent an estimated €133K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +276.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +276.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €133Ka year
- Peak month
- June19.9× the quietest month
- Top search term
- einschulung mädchen677K searches a year
02 · Price
A sale here is worth €6.45.
Listings sell for €6.45 on average, from €1.40 to €15.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €6.45 that is €3K to €5K a year per listing.
- Average price
- €6.45under the $15 to $100 sweet spot
- Price range
- €1.40–€15.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #96 within Kleidung für spezielle Anlässe. It carries 582 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 94%
- Out of stock, average day
- 16.0%
- Average rank
- #96in Kleidung für spezielle Anlässe
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 582per listing
- Listings tracked
- 32
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Schulanfang products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
109
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
44%
Top 20: 85%
Open market
40%
- Brand 119%
- Brand 214%
- Brand 312%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Schulanfang search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.9×
Search terms
Top Schulanfang search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- einschulung mädchen677K/yr
- einschulung junge550K/yr
- schulkind148K/yr
- schulanfang133K/yr
- schulanfang mädchen187K/yr
- schulanfang geschenk38K/yr
- einschulungsgeschenke35K/yr
- geschenke zum schulanfang25K/yr
- sinnvolle geschenke zur einschulung11K/yr
- schulkind geschenk19K/yr
Reviews and returns
What reviews say buyers love and hate about Schulanfang
We read the reviews and the return reasons for every product selling here.
“Es waren keine farbige T,E, vorhanden”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schulanfang questions
Answered from the same tracked data.









