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Schuhputzsets

Fail

Demand is soft, at -47.3% this quarter, so Schuhputzsets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€162K/yr156K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
70%top-5 click share · 15 brands · 23 sellers

Flapen Score

Schuhputzsets against its category

The dotted line is the Fashion average. Past it, Schuhputzsets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schuhputzsets market on Amazon at a glance

Shoppers on Amazon Germany searched for Schuhputzsets 156K times last year and spent an estimated €162K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
5.4%
Market size, estimated
€162Ka year
Peak month
December3.1× the quietest month
Top search term
schuhputzsets90K searches a year

02 · Price

A sale here is worth €19.08.

Listings sell for €19.08 on average, from €9.68 to €32.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €19.08 that is €5K to €10K a year per listing.

Average price
€19.08inside the $15 to $100 sweet spot
Price range
€9.68–€32.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 2,195 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#47in Schuh-, Schmuck- & Uhren-Accessoires
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
2,195per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Schuhputzsets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

23

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

23%

  • Brand 140%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Schuhputzsets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Schuhputzsets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schuhputzsets90K/yr
  • schuhpflegeset24K/yr
  • schuhputzset17K/yr
  • schuhputz7K/yr
  • schuhpflege set5K/yr
  • schuhputzzeug4K/yr
  • schuhputz set3K/yr
  • lederschuhe pflegeset3K/yr
  • schuhputzsets leder4K/yr

Reviews and returns

What reviews say buyers love and hate about Schuhputzsets

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Einfache Reinigung”
0.5%of orders come back
“Nicht zu empfehlen, Reinigung gleich null mei Mesh”
A buyer, on “Einfache Reinigung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schuhputzsets questions

Answered from the same tracked data.