Is schuhcreme schwarz profitable to sell on Amazon Germany?

The niche generates €287K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (48/100).

How competitive is the schuhcreme schwarz niche?

12 brands and 102 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in schuhcreme schwarz?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Funktionalität insgesamt. The return rate is 0.3%.

When does demand for schuhcreme schwarz peak?

Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the schuhcreme schwarz niche?

Listings span €2.30–€23.92; the average listing price is €10.91 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.

schuhcreme schwarz

Skip it

Soft demand (-42.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good€287K

€287K/yr · 254K searches

Review moat

Okay1,730.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.91

avg listing price — sweet spot $15–$100

Price range

Okay€2.30–€23.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schuhcreme schwarz is a €287K/yr Amazon Germany market (254K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schuhcreme schwarz market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €273K–€327K; units × avg price
Conversion rate: 10.3%
Avg BSR: #173
Page quality: 0%
Prime: 91%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

102

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

Erdal44%
Collonil20%
IKI18%
Lenzen5%
SOLITAIRE3%
FIBERTEC3%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top schuhcreme schwarz search terms

schuhcreme schwarz85K/yr -46.5%16.0% conv.
schuhcreme52K/yr -48.4%4.8% conv.
collonil29K/yr -25.9%4.4% conv.
schuhpflege23K/yr -44.8%3.7% conv.
collonil lederpflege11K/yr -28.8%6.5% conv.
erdal schuhcreme9K/yr -34.7%7.6% conv.
schwarze schuhcreme8K/yr -39.1%17.3% conv.
erdal schuhcreme schwarz8K/yr -40.3%18.4% conv.
schuhcreme schwarz leder9K/yr -64.0%15.4% conv.
shoe polish5K/yr -20.8%2.8% conv.

All search terms

Top schuhcreme schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Erdal Pflegeglanz schwarz Schuhpolitur für sofortigen Glanz mit Mandelöl 1er Pack (1 x 75 ml)

Erdal€2.304.6★131 rev

Erdal Dosencreme schwarz Schuhcreme mit Bienenwachs - nährt und pflegt das Leder 1er Pack (1 x 75 ml)

Erdal€2.914.8★231 rev

IKI 10tlg Schuhcreme Pflegeset Schuhputzset mit Schwarz Schuhcreme Pferdehaar Bürsten Für Leder Schuhe Sofa Autositz

IKI€19.674.5★86 rev

IKI Lederschuhpflegeset Schuhpflege Schuhwachs Farbloses Premium Schwarzes Schuhcreme

IKI€23.924.5★86 rev

Collonil 1909 Leather Lotion 100 ml

Collonil€14.794.7★325 rev

Newest

by launch date

Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany

Emma Grün€14.96307 rev

10mo ago

Erdal Schuhpflegeset Klassik Farbauffrischung Glanz & Schutz für Glattleder Schuhpflegemittel-Set 6-teilig inkl. Cremebürsten und Glanzbürste für alle Glattleder-Arten

Erdal€16.6466 rev

1y ago

IKI 10tlg Schuhcreme Pflegeset Schuhputzset mit Schwarz Schuhcreme Pferdehaar Bürsten Für Leder Schuhe Sofa Autositz

IKI€19.6786 rev

2y ago

IKI Lederschuhpflegeset Schuhpflege Schuhwachs Farbloses Premium Schwarzes Schuhcreme

IKI€23.9286 rev

2y ago

SCHRADER Lederfett farblos - Lederpflege für Glattleder Schuhe Motorradbekleidung - Imprägniermittel mit Tiegelbürste - 2-teilig - Made in Germany

Schrader Bremen€16.97141 rev

3y ago

What buyers say about schuhcreme schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Bestes Produkt”

Benutzerfreundlichkeit10%

“Sparsam”

beworben Vs Tatsächliches Produkt8%

“Wirkt wie versprochen”

Einfache Reinigung6%

“Bestes Reinigungsmittel”

Lederqualität6%

“Beste Lederpflege”

Helligkeit/Glanz/Glühen6%

“Glänzt”

Geruch6%

“Es stinkt überhaupt nicht”

Preis-Leistungs-Verhältnis5%

“Gut und günstig”

Farbe4%

“Cremig,farbig,angenehm aufzutragen”

Wasserbeständigkeit3%

“Strohschuhe sind jetzt wasserdicht”

What buyers complain about

Preis-Leistungs-Verhältnis14%

“auch recht teuer”

Farbe10%

“hat sich im Farbton undefinierbar verändert.”

Funktionalität insgesamt10%

“Funktion ist miserabel”

Einfache Reinigung10%

“Reinigungswirkung gleich null”

beworben Vs Tatsächliches Produkt5%

“Erfüllt nicht was es verspricht”

Feucht/Trocken5%

“Trocknet zu schnell aus”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Konkrete Anwendungshinweise waren nicht zu finden – weder auf den Sprayflaschen noch auf der Verpackung”

Falten2%

“Extrem in den Falten im Leder und an den Nähten”

Auslaufsicher2%

“Kam beschädigt und ausgelaufen an”

Geruch2%

“Riecht sehr typisch nach Imprägnierspray - für mich nicht unangenehm”

Top return reasons

Farbe21%

Funktionalität insgesamt13%

Preis-Leistungs-Verhältnis7%

Produktzustand7%

beworben Vs Tatsächliches Produkt5%

Defekt Material/Teile5%

Auslaufsicher4%

Lücke/Loch3%

Reinigungsmodi3%

Gesamtgröße3%

Common questions

Is schuhcreme schwarz profitable to sell on Amazon Germany?: The niche generates €287K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (48/100).
How competitive is the schuhcreme schwarz niche?: 12 brands and 102 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in schuhcreme schwarz?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Funktionalität insgesamt. The return rate is 0.3%.
When does demand for schuhcreme schwarz peak?: Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the schuhcreme schwarz niche?: Listings span €2.30–€23.92; the average listing price is €10.91 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.