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Schuhcreme Schwarz

Fail

Demand is soft, at -42.8% this quarter, so Schuhcreme Schwarz is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€287K/yr254K searches / yr
90-day growth
-42.8%search demand this quarter
Competition
47%top-5 click share · 12 brands · 102 sellers

Flapen Score

Schuhcreme Schwarz against its category

The dotted line is the Fashion average. Past it, Schuhcreme Schwarz is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schuhcreme Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Schuhcreme Schwarz 254K times last year and spent an estimated €287K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €287K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-42.8%
Conversion, latest week
10.3%
Market size, estimated
€287Ka year
Peak month
January5.3× the quietest month
Top search term
schuhcreme schwarz85K searches a year

02 · Price

A sale here is worth €10.91.

Listings sell for €10.91 on average, from €2.30 to €23.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €10.91 that is €5K to €8K a year per listing.

Average price
€10.91under the $15 to $100 sweet spot
Price range
€2.30–€23.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #173 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 1,730 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#173in Schuh-, Schmuck- & Uhren-Accessoires
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,730per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Schuhcreme Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

102

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

8%

  • Brand 144%
  • Brand 220%
  • Brand 318%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Schuhcreme Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Schuhcreme Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schuhcreme schwarz85K/yr
  • schuhcreme52K/yr
  • collonil29K/yr
  • schuhpflege23K/yr
  • collonil lederpflege11K/yr
  • erdal schuhcreme9K/yr
  • schwarze schuhcreme8K/yr
  • erdal schuhcreme schwarz8K/yr
  • schuhcreme schwarz leder9K/yr
  • shoe polish5K/yr

Reviews and returns

What reviews say buyers love and hate about Schuhcreme Schwarz

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“auch recht teuer”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schuhcreme Schwarz questions

Answered from the same tracked data.