Is Schuhbürste profitable to sell on Amazon Germany?

Flapen scores Schuhbürste 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €165K a year across 34 tracked products. 0 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -40.0% in the last 90 days.

How competitive is the Schuhbürste niche on Amazon Germany?

23 brands and 87 sellers compete in Schuhbürste on Amazon Germany. The top 5 Schuhbürste products take 50% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Schuhbürste?

Schuhbürste buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Wartung und Reparatur. An estimated 0.4% of orders come back.

When does demand for Schuhbürste peak?

Search demand for Schuhbürste on Amazon Germany peaks in Jan–Feb–Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Schuhbürste niche?

Schuhbürste sells for €10.76 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.59 to €24.30. The average product has 740 reviews, the count a new listing must catch up to.

Schuhbürste

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -40.0% this quarter, so Schuhbürste is a Maybe.

Flapen Score: 51
51 / 100Top 31% of 2,560 Fashion niches · +5 vs the category median of 46
Market size: €165K/yr172K searches / yr
90-day growth: -40.0%search demand this quarter
Competition: 50%top-5 click share · 23 brands · 87 sellers

Flapen Score

Schuhbürste against its category

The dotted line is the Fashion average. Past it, Schuhbürste is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Schuhbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Schuhbürste 172K times last year and spent an estimated €165K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €165K a year.

Searches, last 12 months: 172K
Growth, 90 days vs prior 90: -40.0%
Conversion, latest week: 8.9%
Market size, estimated: €165Ka year
Peak month: November2.4× the quietest month
Top search term: schuhbürste96K searches a year

02 · Price

A sale here is worth €10.76.

Listings sell for €10.76 on average, from €4.59 to €24.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €10.76 that is €3K to €5K a year per listing.

Average price: €10.76under the $15 to $100 sweet spot
Price range: €4.59–€24.30
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€5K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #62 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 740 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 97%
Out of stock, average day: 4.0%
Average rank: #62in Schuh-, Schmuck- & Uhren-Accessoires
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 740per listing
Listings tracked: 34

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Schuhbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

25%

Brand 136%
Brand 224%
Brand 34%
Brand 44%
Brand 54%
Brand 64%

Demand

Schuhbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Schuhbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schuhbürste96K/yr -37.9%8.6% conv.
schuhputzbürste26K/yr -48.9%6.8% conv.
schuhbürsten14K/yr -34.3%4.9% conv.
schuhbürsten set14K/yr -59.2%5.7% conv.
schuh bürste8K/yr -29.8%5.8% conv.
schuhbürste weich5K/yr -6.4%5.6% conv.
shoe brush5K/yr -28.1%3.9% conv.
bürste schuhe4K/yr -29.8%6.3% conv.

Reviews and returns

What reviews say buyers love and hate about Schuhbürste

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

24%of negative reviews mention “Qualität insgesamt”

0.4%of orders come back

“Schlechte Qualität”

A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Schuhbürste questions

Answered from the same tracked data.

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