Is Schmuckständer profitable to sell on Amazon Germany?

Flapen scores Schmuckständer 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €263K a year across 35 tracked products. 3 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -18.1% in the last 90 days.

How competitive is the Schmuckständer niche on Amazon Germany?

16 brands and 26 sellers compete in Schmuckständer on Amazon Germany. The top 5 Schmuckständer products take 42% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Schmuckständer?

Schmuckständer buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Montage. An estimated 1.3% of orders come back.

When does demand for Schmuckständer peak?

Search demand for Schmuckständer on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Schmuckständer niche?

Schmuckständer sells for €14.06 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.84 to €27.79. The average product has 733 reviews, the count a new listing must catch up to.

Schmuckständer

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -18.1% this quarter, so Schmuckständer is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size: €263K/yr1.0M searches / yr
90-day growth: -18.1%search demand this quarter
Competition: 42%top-5 click share · 16 brands · 26 sellers

Flapen Score

Schmuckständer against its category

The dotted line is the Fashion average. Past it, Schmuckständer is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Schmuckständer market on Amazon at a glance

Shoppers on Amazon Germany searched for Schmuckständer 1.0M times last year and spent an estimated €263K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €263K a year.

Searches, last 12 months: 1.0M
Growth, 90 days vs prior 90: -18.1%
Conversion, latest week: 1.8%
Market size, estimated: €263Ka year
Peak month: December2.8× the quietest month
Top search term: schmuckständer686K searches a year

02 · Price

A sale here is worth €14.06.

Listings sell for €14.06 on average, from €5.84 to €27.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €14.06 that is €4K to €7K a year per listing.

Average price: €14.06under the $15 to $100 sweet spot
Price range: €5.84–€27.79
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #61 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 733 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 10.9%
Average rank: #61in Schuh-, Schmuck- & Uhren-Accessoires
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 733per listing
Listings tracked: 35

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Schmuckständer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

16%

Brand 128%
Brand 223%
Brand 317%
Brand 48%
Brand 54%
Brand 64%
Open — no brand owns it (10 brands, 16%)

Demand

Schmuckständer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Schmuckständer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schmuckständer686K/yr -16.6%1.5% conv.
schmuckhalter55K/yr -16.0%0.9% conv.
schmuckbaum54K/yr -20.4%0.8% conv.
schmuck ständer38K/yr -25.7%1.0% conv.
schmuckständer holz33K/yr -8.0%0.5% conv.
schmuckständer klein24K/yr -8.3%0.6% conv.
schmuckständer gold27K/yr -36.4%1.4% conv.
schmuckständer schwarz20K/yr -25.8%1.5% conv.
schmuck halter15K/yr -13.0%0.6% conv.
schmuckständer weiß15K/yr -37.9%1.9% conv.

Reviews and returns

What reviews say buyers love and hate about Schmuckständer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Qualität insgesamt”

1.3%of orders come back

“nicht das Beste.”

A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schmuckständer questions

Answered from the same tracked data.

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