Skip to content

Schmuckkästchen

Schmuckkästchen shows a sweet-spot price point ($21.05 avg), but soft demand (-30.8% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 23% of 2,560 Fashion niches · +8 vs the category median of 46

Market size 74Growth 10Conversion 13Competition 88Returns 73Price range 77Avg price 90Brand share 56Review moat 46Quality gap 30
This niche Category average · 2,560 niches

Is Schmuckkästchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schmuckkästchen is a €829K/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Schmuckkästchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.8% over the last 90 days and 1.0% of searches end in a purchase.

€829K

revenue / yr

Units sold / yr50K
Search volume / yr-30.8%3.8M
Conversion rate1.0%
Avg price€21.05

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers28 · 43
Top-5 product click share27%
Open market29%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 83 products

Sponsored placement93%
New entrants (1y)13· 5 succeeded
Avg rating4.6★
Avg reviews1,942

Top Schmuckkästchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€17K€33K€50K€66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

43

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

27%

Top 20: 61%

Open market

25%

  • SONGMICS37%
  • VLANDO16%
  • pickpiff7%
  • TEIVUL6%
  • Granbest5%
  • KAMIER3%

Schmuckkästchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.8MCVR1.0%Products83Brands28Top 5 Brands71%OOS Rate3.8%Rating4.6★Reviews1,942Avg BSR#56
175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Top Schmuckkästchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schmuckkästchen1.2M/yr
  • schmuckaufbewahrung1.2M/yr
  • schmuckkasten233K/yr
  • schmuck organizer145K/yr
  • schmuckschatulle134K/yr
  • jewelry organizer94K/yr
  • schmuckbox96K/yr
  • schmuckkästchen klein73K/yr
  • jewelry box76K/yr
  • schmuckkasten groß82K/yr

What reviews say buyers love and hate about Schmuckkästchen

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt22%

Quality

Speicherkapazität13%

ideal zum verstauen

Gesamtgröße10%

Passt

beworben Vs Tatsächliches Produkt8%

Wie auf dem Foto, ich liebe es

Preis-Leistungs-Verhältnis8%

Preis/Leistung OK

What buyers complain about

64% of reviews
Qualität insgesamt19%

bei genauen hinsehen sieht man Qualitätsmängel.

Gesamtgröße17%

Kleiner als gedacht

Geruch5%

stinkt

Farbe4%

Farbe fällt anders aus kräftiger

Haltbarkeit4%

Fällt schnell um wenn es offen ist

Schmuckkästchen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Qualität insgesamt
12%
3Farbe
9%
4Defekt Material/Teile
8%
5Materialqualität
5%

Common Schmuckkästchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schmuckkästchen 54/100 on Amazon Germany — Worth a look. The niche generates €829K/yr across 83 tracked products. 5 of 13 products launched in the last 360 days are still selling. Search demand moved -30.8% over the last 90 days.
Search demand for Schmuckkästchen on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 3.4× the quietest.