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Schmuckkästchen

Maybe

Products sell for $21.05 on average, inside the sweet spot. But demand is soft, at -30.8% this quarter, so Schmuckkästchen is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 2,560 Fashion niches · +8 vs the category median of 46
Market size
€829K/yr3.8M searches / yr
90-day growth
-30.8%search demand this quarter
Competition
27%top-5 click share · 28 brands · 43 sellers

Flapen Score

Schmuckkästchen against its category

The dotted line is the Fashion average. Past it, Schmuckkästchen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schmuckkästchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Schmuckkästchen 3.8M times last year and spent an estimated €829K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €829K a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
1.0%
Market size, estimated
€829Ka year
Peak month
December3.4× the quietest month
Top search term
schmuckkästchen1.2M searches a year

02 · Price

A sale here is worth €21.05.

Listings sell for €21.05 on average, from €4.89 to €50.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €21.05 that is €11K to €16K a year per listing.

Average price
€21.05inside the $15 to $100 sweet spot
Price range
€4.89–€50.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
€11K–€16K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #56 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 1,942 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
3.8%
Average rank
#56in Schuh-, Schmuck- & Uhren-Accessoires
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,942per listing
Listings tracked
83

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Schmuckkästchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

43

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

27%

Top 20: 61%

Open market

25%

  • Brand 137%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Schmuckkästchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Schmuckkästchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schmuckkästchen1.2M/yr
  • schmuckaufbewahrung1.2M/yr
  • schmuckkasten233K/yr
  • schmuck organizer145K/yr
  • schmuckschatulle134K/yr
  • jewelry organizer94K/yr
  • schmuckbox96K/yr
  • schmuckkästchen klein73K/yr
  • jewelry box76K/yr
  • schmuckkasten groß82K/yr

Reviews and returns

What reviews say buyers love and hate about Schmuckkästchen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
2.1%of orders come back
“bei genauen hinsehen sieht man Qualitätsmängel.”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schmuckkästchen questions

Answered from the same tracked data.