Is schlüsselschale profitable to sell on Amazon Germany?

The niche generates €93K/yr across 74 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (49/100).

How competitive is the schlüsselschale niche?

61 brands and 74 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in schlüsselschale?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 2.5%.

When does demand for schlüsselschale peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the schlüsselschale niche?

Listings span €5.14–€29.53; the average listing price is €14.12 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

schlüsselschale

Skip it

Soft demand (-32.8% this quarter) — this niche doesn't clear our bar today.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great363.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.12

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good€5.14–€29.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€93K

€93K/yr · 701K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, schlüsselschale is a €93K/yr Amazon Germany market (701K searches/yr). The top 5 brands hold 35% of demand. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schlüsselschale market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €85K–€113K; units × avg price
Conversion rate: 0.9%
Avg BSR: #122
Page quality: 0%
Prime: 97%
Sponsored: 93%
Out of stock: 3.0%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

61 rising

Sellers

Top-5 brand share

35%

Top 20: 68%

Top-5 click share

30%

Top 20: 61%

Open market

61%

SANZIE10%
Binoster9%
gvivej6%
LB H&F6%
Hoxfly5%
levandeo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top schlüsselschale search terms

schlüsselschale200K/yr -29.6%0.9% conv.
dekoschale102K/yr -39.7%0.3% conv.
deko schale65K/yr -32.9%0.2% conv.
schlüsselablage61K/yr -30.8%0.8% conv.
schlüssel schale48K/yr -18.9%0.8% conv.
schale deko51K/yr -64.8%0.4% conv.
schlüsselablage flur28K/yr -26.5%0.3% conv.
dekoschalen31K/yr -31.7%0.1% conv.
schale für schlüssel19K/yr -20.1%0.9% conv.
schlüsselschale flur14K/yr -24.9%0.8% conv.

All search terms

Top schlüsselschale products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keramik Schmuckschale Blatt-Schmucktablett Schlüsselablage Kleiner Ringhalter Schmuckteller Schmucktablett Auffangschale Nachttisch-Dekoration für Diele Tisch Raumdekoration

Binoster€5.674.6★1,845 rev

gvivej Matt-schwarze Schlüsselschale für Flur & Eingang - Ovaler Organizer für Schlüssel Kleingeld & Mehr 20 x13 5cm - Ablageschale für Minimalistische Hausfrau

gvivej€9.314.4★33 rev

LB H&F Teakschale Dekoschale Holzschale Teak Schale Schmuckschale ca. Ø 30 cm massiv Wurzelholz natur handgemacht Schlüsselschale

LB H&F€16.154.4★666 rev

SANZIE Luxuriöses Lederschale Schlüsselschale Aufbewahrung Schlüsselablage Organizer Ablage Tablett Schale für Schlüssel Flur zu halten Schmuck Uhren Brieftasche (Metallvergoldet Khaki-Grün)

SANZIE€15.454.6★761 rev

Hoxfly Tablett Schwarz Schlüsselablage Schale Schale Schwarz Oval Schlüsselschale Schmucktablett Eingangsbereich Schale Tablett Dekoschale für Flur Schlüssel Schmuck Münzen

Hoxfly€7.544.2★124 rev

Newest

by launch date

ZDBFu 2 Stück Schlüsselschale Oval Schlüsselschale OrganizerSchmuckaufbewahrung DekorativTablett Eingangsbereich SchaleTablett Dekoschale für MünzenSchlüsselUhren Armband

ZDBFu€10.702 rev

5mo ago

HFWDGTAO Moderne Dekoschale Beige 27 cm große dekorative Schale für Couchtisch Flur Esstisch oder Küchenzeile als Obstschale Schlüsselschale oder Bonbonschale

HFWDGTAO€29.5388 rev

6mo ago

JazRvr Schlüsselschale Deko Schale Und Schlüsselablage in Matt Schwarz Stilvolles Design Für Zuhause Praktische Aufbewahrung

JazRvr€8.315 rev

8mo ago

VYNZOR Schlüsselschale Matt Schwarz Dekorative Schale für Schlüssel und Schmuck Elegante Ablage für Flur und Eingangsbereich Vielseitig für Zuhause Dekoration

VYNZOR€6.2815 rev

8mo ago

BEYLAB Handgefertigte Rüschenschale Elegante Dekoschale im Jakobsmuschel-Design Vintage Obstschale & Ringschale Ästhetische Blumenschale Einweihungsgeschenk Dekorative (Weiß Plissee-Schale)

BEYLAB€20.7144 rev

1y ago

What buyers say about schlüsselschale

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“You can really tell its high-quality craftsmanship”

Design insgesamt9%

“Design”

beworben Vs Tatsächliches Produkt8%

“Wie i Foto”

Preis-Leistungs-Verhältnis8%

“fair bepreist”

Gesamtgröße7%

“Passt”

Stärke6%

“Stabil und elegant”

Benutzerfreundlichkeit5%

“Einfach”

Montage/Installation4%

“Leicht zu installieren”

Holzqualität4%

“Wunderschöne Holzschüssel”

Materialqualität2%

“auch das Material ist okay”

What buyers complain about

Gesamtgröße22%

“Kleine Schlüssel”

Preis-Leistungs-Verhältnis10%

“Bisschen teuer, finde ich”

Qualität insgesamt8%

“Müll”

Farbe7%

“Farbe stimmt nicht ganz”

Materialqualität7%

“Billig Material plus Beschädigung”

Gleichgewicht/Stabilität6%

“Ist sehr schlecht ausbalanciert”

Haftung/Klebrigkeit4%

“hält nicht, kleber schwach”

beworben Vs Tatsächliches Produkt3%

“Das Foto im Bestellvorgang ist irreführend”

Verriegelungsmechanismus3%

“Eine ist beim reindrehen abgebrochen”

Anzeigefarben1%

“die Farbe weicht leicht ab (siehe Bild).”

Top return reasons

Gesamtgröße63%

Farbe12%

Qualität insgesamt5%

beworben Vs Tatsächliches Produkt5%

Materialqualität4%

Kratzfestigkeit1%

Gewicht schwer1%

Defekt Material/Teile1%

Lackqualität1%

Kompatibilität – insgesamt1%

Common questions

Is schlüsselschale profitable to sell on Amazon Germany?: The niche generates €93K/yr across 74 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (49/100).
How competitive is the schlüsselschale niche?: 61 brands and 74 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in schlüsselschale?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 2.5%.
When does demand for schlüsselschale peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the schlüsselschale niche?: Listings span €5.14–€29.53; the average listing price is €14.12 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.