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Schlüsseletui

Fail

Buyers convert on only 1.8% of searches, so Schlüsseletui is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€162K/yr899K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
36%top-5 click share · 19 brands · 25 sellers

Flapen Score

Schlüsseletui against its category

The dotted line is the Fashion average. Past it, Schlüsseletui is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsseletui market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsseletui 899K times last year and spent an estimated €162K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months
899K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.8%
Market size, estimated
€162Ka year
Peak month
December1.6× the quietest month
Top search term
schlüsseltasche188K searches a year

02 · Price

A sale here is worth €10.07.

Listings sell for €10.07 on average, from €3.38 to €21.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €10.07 that is €3K to €5K a year per listing.

Average price
€10.07under the $15 to $100 sweet spot
Price range
€3.38–€21.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #68 within Zubehör. It carries 2,634 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#68in Zubehör
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
2,634per listing
Listings tracked
43

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Schlüsseletui products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

21%

  • Brand 132%
  • Brand 218%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Schlüsseletui search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Schlüsseletui search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlüsseltasche188K/yr
  • schlüsseletui145K/yr
  • autoschlüssel hülle130K/yr
  • schlüsselmäppchen87K/yr
  • schlüsseltasche leder67K/yr
  • autoschlüssel tasche40K/yr
  • schlüsseletui leder30K/yr
  • schlüssel etui33K/yr
  • schlüsselanhänger tasche31K/yr
  • schlüssel tasche24K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsseletui

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Haltbarkeit”
2.2%of orders come back
“Nach 1 Jahr defekt”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schlüsseletui questions

Answered from the same tracked data.