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Schlüsselanhänger Kinder

Fail

The top 5 brands take 100% of clicks, so Schlüsselanhänger Kinder is a Fail.

Flapen Score
31
31 / 100
Ranks 2,395 of 2,560 Fashion niches · −15 vs the category median of 46
Market size
€55K/yr918K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
54%top-5 click share · 5 brands · 57 sellers

Flapen Score

Schlüsselanhänger Kinder against its category

The dotted line is the Fashion average. Past it, Schlüsselanhänger Kinder is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsselanhänger Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselanhänger Kinder 918K times last year and spent an estimated €55K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 918K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
918K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
1.1%
Market size, estimated
€55Ka year
Peak month
April2.4× the quietest month
Top search term
nici schlüsselanhänger285K searches a year

02 · Price

A sale here is worth €5.35.

Listings sell for €5.35 on average, from €3.07 to €8.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €5.35 that is €1K to €3K a year per listing.

Average price
€5.35under the $15 to $100 sweet spot
Price range
€3.07–€8.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€1K–€3K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #436 within Zubehör. It carries 347 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#436in Zubehör
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
347per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Schlüsselanhänger Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 51%

Demand

Schlüsselanhänger Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.4×

Search terms

Top Schlüsselanhänger Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nici schlüsselanhänger285K/yr
  • schlüsselanhänger kinder129K/yr
  • schlüsselanhänger plüsch103K/yr
  • schlüsselanhänger nici81K/yr
  • schlüsselanhänger kuscheltier39K/yr
  • plüsch schlüsselanhänger32K/yr
  • glubschi schlüsselanhänger38K/yr
  • schlüsselanhänger tiere21K/yr
  • schlüsselanhänger plüschtier25K/yr
  • nici anhänger21K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsselanhänger Kinder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschenk Zweck”
100%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Er ist recht groß”
A buyer, on “Gesamtgröße”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Schlüsselanhänger Kinder questions

Answered from the same tracked data.