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Schlüsselanhänger Freundin

Fail

Prices span $2.92–$15.07, mostly outside the sweet spot, so Schlüsselanhänger Freundin is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€19K/yr97K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
34%top-5 click share · 34 brands · 53 sellers

Flapen Score

Schlüsselanhänger Freundin against its category

The dotted line is the Fashion average. Past it, Schlüsselanhänger Freundin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsselanhänger Freundin market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselanhänger Freundin 97K times last year and spent an estimated €19K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
3.1%
Market size, estimated
€19Ka year
Peak month
December4.2× the quietest month
Top search term
schlüsselanhänger freundin30K searches a year

02 · Price

A sale here is worth €6.33.

Listings sell for €6.33 on average, from €2.92 to €15.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €6.33 that is €0 to €633 a year per listing.

Average price
€6.33under the $15 to $100 sweet spot
Price range
€2.92–€15.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€633
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,229 within Zubehör. It carries 366 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#1,229in Zubehör
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
366per listing
Listings tracked
53

04 · Newcomers

1 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Schlüsselanhänger Freundin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€571€1K€2K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

53

Est. top-5 brand share

58%

Top 20: 89%

Est. top-5 click share

34%

Top 20: 69%

Open market

38%

  • FABACH30%
  • Ouligay10%
  • Otuuz8%
  • HUKUMA5%
  • Utensilsto5%
  • Leikedun4%

Demand

Schlüsselanhänger Freundin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Schlüsselanhänger Freundin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schlüsselanhänger freundin30K/yr
  • schlüsselanhänger beste freundin20K/yr
  • schlüsselanhänger freundschaft17K/yr
  • freundschaft schlüsselanhänger9K/yr
  • freundschaftsanhänger7K/yr
  • schlüsselanhänger freunde7K/yr
  • beste freundin schlüsselanhänger7K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsselanhänger Freundin

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ketten/Schlüsselqualität”
20%of negative reviews mention “Haltbarkeit”
0.4%of orders come back
“scharfkantig und schnell kaputt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schlüsselanhänger Freundin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data