Is Schlüsselanhänger Buchstabe profitable to sell on Amazon Germany?

Flapen scores Schlüsselanhänger Buchstabe 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €28K a year across 19 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +4.0% in the last 90 days.

How competitive is the Schlüsselanhänger Buchstabe niche on Amazon Germany?

15 brands and 36 sellers compete in Schlüsselanhänger Buchstabe on Amazon Germany. The top 5 Schlüsselanhänger Buchstabe products take 64% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Schlüsselanhänger Buchstabe?

Schlüsselanhänger Buchstabe buyers on Amazon Germany complain most about Qualität insgesamt and Haltbarkeit. An estimated 0.8% of orders come back.

What does it cost to enter the Schlüsselanhänger Buchstabe niche?

Schlüsselanhänger Buchstabe sells for €5.21 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.08 to €8.06. The average product has 285 reviews, the count a new listing must catch up to.

Schlüsselanhänger Buchstabe

Fail

Prices span $3.08–$8.06, mostly outside the sweet spot, so Schlüsselanhänger Buchstabe is a Fail.

Filters Low Review Barrier

Flapen Score: 38
38 / 100Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size: €28K/yr348K searches / yr
90-day growth: +4.0%search demand this quarter
Competition: 64%top-5 click share · 15 brands · 36 sellers

Flapen Score

Schlüsselanhänger Buchstabe against its category

The dotted line is the Fashion average. Past it, Schlüsselanhänger Buchstabe is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Schlüsselanhänger Buchstabe market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselanhänger Buchstabe 348K times last year and spent an estimated €28K. The top 5 brands take 70% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months: 348K
Growth, 90 days vs prior 90: +4.0%
Conversion, latest week: 1.6%
Market size, estimated: €28Ka year
Top search term: schlüsselanhänger buchstabe94K searches a year

02 · Price

A sale here is worth €5.21.

Listings sell for €5.21 on average, from €3.08 to €8.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €5.21 that is €0 to €521 a year per listing.

Average price: €5.21under the $15 to $100 sweet spot
Price range: €3.08–€8.06
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€521
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #439 within Zubehör. It carries 285 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 8.2%
Average rank: #439in Zubehör
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 285per listing
Listings tracked: 19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Schlüsselanhänger Buchstabe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

24%

Brand 134%
Brand 212%
Brand 39%
Brand 48%
Brand 58%
Brand 65%

Demand

Schlüsselanhänger Buchstabe search demand

Weekly searches over the year. Pick a range.

Search terms

Top Schlüsselanhänger Buchstabe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schlüsselanhänger buchstabe94K/yr +2.8%0.3% conv.
schlüsselanhänger mädchen62K/yr +3.2%0.4% conv.
buchstaben anhänger36K/yr +21.4%0.1% conv.
schlüsselanhänger m23K/yr +4.6%1.9% conv.
schlüsselanhänger l22K/yr +4.8%1.8% conv.
schlüsselanhänger mit buchstaben14K/yr -5.0%0.2% conv.
schlüsselanhänger a14K/yr +5.6%0.0% conv.
schlüsselanhänger buchstaben14K/yr +7.1%0.1% conv.
anhänger buchstabe14K/yr -17.7%0.1% conv.
schlüsselanhänger e11K/yr +7.1%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Schlüsselanhänger Buchstabe

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschenk Zweck”

67%of negative reviews mention “Qualität insgesamt”

0.8%of orders come back

“Schlecht verarbeitet”

A buyer, on “Qualität insgesamt”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Schlüsselanhänger Buchstabe questions

Answered from the same tracked data.

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