schlappen
Worth a lookShows demand growing +296.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+296.0%90-day search growth — must beat 0% to launch
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€33.82avg listing price — sweet spot $15–$100
Price range
Great€9.73–€58.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,377.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay€124K€124K/yr · 1.7M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, schlappen is a €124K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
schlappen market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €135K–€169K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 72%
- Out of stock
- 7.3%
- Avg brand age
- 47 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
250
Top-5 brand share
76%
Top 20: 98%
Top-5 click share
12%
Top 20: 31%
Open market
21%
- Tamaris37%
- Rohde18%
- Palado9%
- BOnova8%
- AFS-Schuhe5%
- Lico4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +296.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 7.5×
Top schlappen search terms
- tamaris pantoletten damen394K/yr
- schlappen199K/yr
- palado187K/yr
- rohde pantoletten damen155K/yr
- rhode pantoletten damen117K/yr
- pantoletten damen mit absatz89K/yr
- lico pantoletten damen62K/yr
- bonova pantoletten damen48K/yr
- latschen64K/yr
- rieker damen pantoletten52K/yr
Top schlappen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tamaris Damen Fußbett Pantolette flach beige 40 EU
Tamaris€44.044.5★47 rev
Tamaris Damen Wide Fit Pantoletten flach mit Klettverschluss und Schnalle beige (beige) 40 EU
Tamaris€42.884.4★160 rev
Tamaris Damen Fußbett Pantolette Leder flach braun 39 EU
Tamaris€43.384.3★31 rev
Tamaris Damen Fußbett Pantolette flach beige 38 EU
Tamaris€36.714.3★117 rev
Tamaris Damen Keilsandalen Frauen Sandalen TOUCHit-Fußbett blau grau Navy Amazon Leder Weiss Rose Touch-it beige Lack Black Leather 39 EU
Tamaris€47.413.9★97 rev
Newest
by launch dateTamaris Damen Fußbett Pantolette flach beige 40 EU
Tamaris€44.0447 rev
Tamaris Damen Fußbett Pantolette Leder flach braun 39 EU
Tamaris€43.3831 rev
Tamaris Damen Pantolette mit Keilabsatz Leder braun 39 EU
Tamaris€37.1697 rev
Tamaris Damen Pantoletten Frauen Clogs Pantoletten blau grau Navy Amazon Leder Weiss Rose Touch-it beige Lack rot rosa bequem Taupe 38 EU
Tamaris€42.6631 rev
Tamaris Damen Fußbett Pantolette Leder flach schwarz 40 EU
Tamaris€40.4931 rev
Trending
90-day click momentumTamaris Damen Fußbett Pantolette Leder flach braun 39 EU
Tamaris€43.384.3★
Tamaris Damen Fußbett Pantolette Leder flach braun 40 EU
Tamaris€44.324.4★
Tamaris Damen Pantolette mit Keilabsatz Leder braun 39 EU
Tamaris€37.163.9★
Tamaris Damen Pantoletten Frauen Clogs Pantoletten TOUCHit-Fußbett bequem bequemlichkeit breit daempfung elegant breite Grey Ivory 40 EU
Tamaris€37.784.1★
Tamaris Damen Fußbett Pantolette flach beige 40 EU
Tamaris€34.394.4★
What buyers say about schlappen
What buyers praise and complain about, mined from review topics.What buyers love
“Comfort”
“Super Passform”
“Super Produkt”
“Guter Preis”
“Wie foto”
“Auch nach längerem Tragen drückt oder reibt nichts”
“Soft, angenehmes Fußbett und schöne Farben”
“Beige bestellt, Farbe wie abgebildet”
“trägt sich leicht”
“Sehr bequemer Schuh”
What buyers complain about
“Fällt kleiner aus”
“Müll”
“Badeschuhe fallen viel zu klein aus”
“Nach 10mal tragen bereits eingerissen”
“Unbequeme Sohle”
“Preis passt überhaupt nicht zu dem was”
“Defekt schlechte material”
“Schöne Schuhe, allerdings löst sich nach wenigen Tagen der Kleber an den Riemen”
“Chemiegeruch”
“Farbige Fußsohle”
Top return reasons
Common questions
- Is schlappen profitable to sell on Amazon Germany?
- The niche generates €124K/yr across 206 tracked products. 21 of 44 products launched in the last 360 days are still selling. 90-day search growth is +296.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the schlappen niche?
- 26 brands and 250 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in schlappen?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Füße fit. The return rate is 11.1% — above our launch gate.
- When does demand for schlappen peak?
- Demand peaks in Jun–Jul; the busiest month runs 7.5× the quietest.
- What does it cost to enter the schlappen niche?
- Listings span €9.73–€58.83; the average listing price is €33.82 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.