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Schlappen

Maybe

Search demand grew +296.0% this quarter. But buyers convert on only 0.2% of searches, so Schlappen is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,560 Fashion niches · +12 vs the category median of 46
Market size
€124K/yr1.7M searches / yr
90-day growth
+296.0%search demand this quarter
Competition
12%top-5 click share · 26 brands · 250 sellers

Flapen Score

Schlappen against its category

The dotted line is the Fashion average. Past it, Schlappen is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlappen market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlappen 1.7M times last year and spent an estimated €124K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +296.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+296.0%
Conversion, latest week
0.2%
Market size, estimated
€124Ka year
Peak month
June7.5× the quietest month
Top search term
tamaris pantoletten damen394K searches a year

02 · Price

A sale here is worth €33.82.

Listings sell for €33.82 on average, from €9.73 to €58.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €33.82 that is €0 to €3K a year per listing.

Average price
€33.82inside the $15 to $100 sweet spot
Price range
€9.73–€58.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
11.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #330 within Schuhe. It carries 2,377 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
71%
Out of stock, average day
7.3%
Average rank
#330in Schuhe
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
2,377per listing
Listings tracked
206

04 · Newcomers

21 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
44
Successful launches
21Amazon's first-year sales bar
Average brand age
47 months

Products

Top Schlappen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

250

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

12%

Top 20: 31%

Open market

21%

  • Brand 137%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Schlappen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Schlappen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tamaris pantoletten damen394K/yr
  • schlappen199K/yr
  • palado187K/yr
  • rohde pantoletten damen155K/yr
  • rhode pantoletten damen117K/yr
  • pantoletten damen mit absatz89K/yr
  • lico pantoletten damen62K/yr
  • bonova pantoletten damen48K/yr
  • latschen64K/yr
  • rieker damen pantoletten52K/yr

Reviews and returns

What reviews say buyers love and hate about Schlappen

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Komfort insgesamt”
35%of negative reviews mention “Gesamtgröße”
11.1%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schlappen questions

Answered from the same tracked data.