Schlafshirt

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

0.9%

Market size, estimated

€15Ka year

Peak month

December2.5× the quietest month

Top search term

schlafshirt herren42K searches a year

Listings sell for €16.31 on average, from €4.71 to €40.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €16.31 that is €0 to €2K a year per listing.

Average price

€16.31inside the $15 to $100 sweet spot

Price range

€4.71–€40.93

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

3.5%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #798 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,976 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

1.1%

Average rank

#798in Dessous, Nacht- & Lounge-Wäsche

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

1,976per listing

Listings tracked

192

48 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

48

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months