schlafshirt
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great€16.31avg listing price — sweet spot $15–$100
Price range
Good€4.71–€40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,975.74avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€15K€15K/yr · 105K searches
According to Flapen's Amazon Germany niche tracking, schlafshirt is a €15K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
schlafshirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €24K–€33K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #798
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 89%
- Out of stock
- 1.1%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
105
Top-5 brand share
37%
Top 20: 73%
Top-5 click share
14%
Top 20: 35%
Open market
58%
- Ekouaer10%
- Marvmys8%
- Litherday8%
- FM London6%
- Amazon Essentials5%
- Aseniza5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top schlafshirt search terms
- schlafshirt herren42K/yr
- schlaf tshirt damen24K/yr
- schlafshirt herren kurzarm9K/yr
- schlaf shirts damen8K/yr
- schlaf tshirt6K/yr
- offizielles schlafshirt13K/yr
- schlaf shirt4K/yr
Top schlafshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Litherday Nachthemd Damen Nachtwäsche Baumwolle Loungewear Nachtkleid Kurz Negligee Streifen Kurze Ärmel Sleepshirt Kurzarm V-Ausschnitt Sleepwear Bequeme Freizeitkleid Rot M
Litherday€11.414.5★2,258 rev
Sleeping Designs - Für Faultiere & Morgenmuffel | Witziges Schlaf & Nachthemd Pyjama Schlafanzug T-Shirt (Unisex Kurzarm S Brown)
Sleeping Designs - Für Faultiere & Morgenmuffel€14.984.6★95 rev
Amazon Essentials Herren Superweiches Kurzärmliges Unterhemd Aus Leichtem Modal 2er-Pack Marineblau/Mittelgrau Meliert L
Amazon Essentials€8.824.4★389 rev
Marvmys Nachthemd Damen Kurzarm Schlafshirt Baumwolle Printed Sleepshirt Sommer T-Shirt Schlafhemd Frauen Nachtwäsche Schlafkleid
Marvmys€9.144.5★716 rev
Ekouaer Nachthemd Damen Kurzarm Zweiteiler Elegant Schlafshirt Kurzarm Sleepshirt Leicht 2er Pack Grau+Schwarz L
Ekouaer€18.654.6★1,945 rev
Newest
by launch date
Aseniza Schlafanzug Herren Kurzarm Pyjama kurz Nachtwäsche Sleepwear Sommer Baumwolle Loungewear Shorty Pijamas Männer Hausanzug Rundhals Zweiteiler Set Schwarz und Dunkelgrau XL
Aseniza€11.6462 rev
Amazon Essentials Herren Superweiches Kurzärmliges Unterhemd Aus Leichtem Modal 2er-Pack Marineblau/Mittelgrau Meliert L
Amazon Essentials€8.82389 rev
Amazon Essentials Herren-Unterhemd aus superweichem Modal langärmelig Mittelgrau meliert/Marineblau Größe L
Amazon Essentials€12.70346 rev
FM London Herren-T-Shirt 3/5er-Pack - Hochwertige T-Shirts mit leicht tailliertem Design
FM London€15.2211,900 rev
T-Shirt Damen Baumwolle Kurzarm Oversized Tshirt Sommer Oberteile Rundhals Bedrucken Tops Casual Lose Tunika Bluse Tee Teenager Shirts (DE/NL/SE/PL Alphanumerisch L Regular Regular Pink)
TUANMOZI€12.1280 rev
Trending
90-day click momentumAseniza Schlafanzug Herren Kurzarm Pyjama kurz Nachtwäsche Sleepwear Sommer Baumwolle Loungewear Shorty Pijamas Männer Hausanzug Rundhals Zweiteiler Set Schwarz und Dunkelgrau XL
Aseniza€11.644.5★
Ebifin Oversize T Shirt Damen Vintage Kurzärmeliges Rundhals Los Angeles Oberteile Tops Casual Lockere Basic Sommer Tee Shirts Bluse.Rosa.XL
Ebifin€9.314.3★
Marvmys Nachthemd Damen Kurzarm Schlafshirt Baumwolle Printed Sleepshirt Sommer T-Shirt Schlafhemd Frauen Nachtwäsche Schlafkleid
Marvmys€10.414.5★
Nachthemd Damen Kurzarm Bambus & Bio-Baumwolle Sleepshirt Atmungsaktiv
JBS of Denmark€38.124.3★
Schiesser Herren Schlafshirt Kurzarm Rundhals Bio-Baumwolle - Mix + Relax
Schiesser€19.324.6★
What buyers say about schlafshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Passt”
“Top Schlafanzug sehr gemütlich”
“Top material”
“Preis Leistung ok”
“Angenehm Weich”
“Der 5er Pack bietet eine schöne Auswahl alltagstauglicher Farben”
“Die Nähte sind sauber verarbeitet”
“Das Design mit dem Herzchen-Print ist wirklich niedlich und gut gewählt”
“Ideal für warme und Übergangsnächte”
What buyers complain about
“in Summe kürzer wirken.”
“Dafür sind sie halt günstig”
“Material kann je nach Variante dünn ausfallen”
“Das Material ist so dünn du kannst da durchschauen”
“Im Waschtest durchgefallen”
“die Farbe war nicht die beste Wahl”
“Die Nähte sind unbrauchbar”
“Das Bündchen am Hals fällt etwas schmaler aus, als von den Shirts, die ich im Laden gekauft habe”
“Nach 1x waschen verzogen”
“als normales T-Shirt zu dünn und durchsichtig.”
Top return reasons
Common questions
- Is schlafshirt profitable to sell on Amazon Germany?
- The niche generates €15K/yr across 192 tracked products. 0 of 48 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the schlafshirt niche?
- 76 brands and 105 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in schlafshirt?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 3.5%.
- When does demand for schlafshirt peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the schlafshirt niche?
- Listings span €4.71–€40.93; the average listing price is €16.31 (sweet spot $15–$100). The average incumbent carries 1,976 reviews — the moat a new listing must climb.