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Schlafanzughose Herren Lang

Fail

Demand is soft, at -43.0% this quarter, so Schlafanzughose Herren Lang is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€78K/yr674K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
17%top-5 click share · 40 brands · 62 sellers

Flapen Score

Schlafanzughose Herren Lang against its category

The dotted line is the Fashion average. Past it, Schlafanzughose Herren Lang is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlafanzughose Herren Lang market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafanzughose Herren Lang 674K times last year and spent an estimated €78K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
0.7%
Market size, estimated
€78Ka year
Peak month
December5.7× the quietest month
Top search term
schlafanzughose herren lang119K searches a year

02 · Price

A sale here is worth €15.97.

Listings sell for €15.97 on average, from €5.94 to €32.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €15.97 that is €0 to €2K a year per listing.

Average price
€15.97inside the $15 to $100 sweet spot
Price range
€5.94–€32.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #68 within Nachtwäsche & Bademäntel. It carries 2,475 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
14.8%
Average rank
#68in Nachtwäsche & Bademäntel
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
2,475per listing
Listings tracked
146

04 · Newcomers

2 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Schlafanzughose Herren Lang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

62

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

17%

Top 20: 44%

Open market

49%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Schlafanzughose Herren Lang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Schlafanzughose Herren Lang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafanzughose herren lang119K/yr
  • schlafhose herren lang71K/yr
  • pyjamahose herren lang70K/yr
  • schlafanzughosen für herren40K/yr
  • schlafhose41K/yr
  • pyjama hose48K/yr
  • schlafanzughose31K/yr
  • pyjama hose herren lang32K/yr
  • schlafanzug hose herren lang28K/yr
  • schlafanzughose herren26K/yr

Reviews and returns

What reviews say buyers love and hate about Schlafanzughose Herren Lang

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
38%of negative reviews mention “Gesamtgröße”
6.1%of orders come back
“mir selbst zu skinny”
A buyer, on “Gesamtgröße”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schlafanzughose Herren Lang questions

Answered from the same tracked data.