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Schlafanzug Mädchen 164

Fail

Buyers convert on only 0.6% of searches, so Schlafanzug Mädchen 164 is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€84K/yr862K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
16%top-5 click share · 39 brands · 65 sellers

Flapen Score

Schlafanzug Mädchen 164 against its category

The dotted line is the Fashion average. Past it, Schlafanzug Mädchen 164 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlafanzug Mädchen 164 market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafanzug Mädchen 164 862K times last year and spent an estimated €84K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
862K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.6%
Market size, estimated
€84Ka year
Peak month
November5.6× the quietest month
Top search term
schlafanzug mädchen255K searches a year

02 · Price

A sale here is worth €15.42.

Listings sell for €15.42 on average, from €7.41 to €33.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €15.42 that is €0 to €2K a year per listing.

Average price
€15.42inside the $15 to $100 sweet spot
Price range
€7.41–€33.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #128 within Mädchen. It carries 235 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
10.5%
Average rank
#128in Mädchen
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
235per listing
Listings tracked
152

04 · Newcomers

0 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Schlafanzug Mädchen 164 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

65

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

16%

Top 20: 38%

Open market

45%

  • Brand 119%
  • Brand 211%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Schlafanzug Mädchen 164 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Schlafanzug Mädchen 164 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafanzug mädchen255K/yr
  • schlafanzug mädchen kurz33K/yr
  • pyjama mädchen91K/yr
  • kurzer schlafanzug mädchen13K/yr
  • schlafanzug kurz mädchen16K/yr
  • schlafanzug teenager mädchen53K/yr
  • schlafanzug mädchen 15251K/yr
  • schlafanzug mädchen 16454K/yr
  • pyjama mädchen kurz11K/yr
  • schlafanzug mädchen 15837K/yr

Reviews and returns

What reviews say buyers love and hate about Schlafanzug Mädchen 164

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
4.8%of orders come back
“Fällt leider klein aus”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schlafanzug Mädchen 164 questions

Answered from the same tracked data.