Is Schlafanzug Herren Lang profitable to sell on Amazon Germany?

Flapen scores Schlafanzug Herren Lang 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €545K a year across 90 tracked products. 4 of the 23 products launched in the last year cleared the first-year sales bar. Search demand grew -55.4% in the last 90 days.

How competitive is the Schlafanzug Herren Lang niche on Amazon Germany?

25 brands and 47 sellers compete in Schlafanzug Herren Lang on Amazon Germany. The top 5 Schlafanzug Herren Lang products take 25% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Schlafanzug Herren Lang?

Schlafanzug Herren Lang buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Geeignet für Maschinenwäsche. An estimated 4.1% of orders come back.

When does demand for Schlafanzug Herren Lang peak?

Search demand for Schlafanzug Herren Lang on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 9.6× the quietest.

What does it cost to enter the Schlafanzug Herren Lang niche?

Schlafanzug Herren Lang sells for €21.25 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.93 to €44.84. The average product has 796 reviews, the count a new listing must catch up to.

Schlafanzug Herren Lang

Maybe

Products sell for $21.25 on average, inside the sweet spot. But demand is soft, at -55.4% this quarter, so Schlafanzug Herren Lang is a Maybe.

Flapen Score: 52
52 / 100Top 28% of 2,560 Fashion niches · +6 vs the category median of 46
Market size: €545K/yr2.7M searches / yr
90-day growth: -55.4%search demand this quarter
Competition: 25%top-5 click share · 25 brands · 47 sellers

Flapen Score

Schlafanzug Herren Lang against its category

The dotted line is the Fashion average. Past it, Schlafanzug Herren Lang is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Schlafanzug Herren Lang market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafanzug Herren Lang 2.7M times last year and spent an estimated €545K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €545K a year.

Searches, last 12 months: 2.7M
Growth, 90 days vs prior 90: -55.4%
Conversion, latest week: 1.0%
Market size, estimated: €545Ka year
Peak month: December9.6× the quietest month
Top search term: schlafanzug herren lang897K searches a year

02 · Price

A sale here is worth €21.25.

Listings sell for €21.25 on average, from €9.93 to €44.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €21.25 that is €2K to €5K a year per listing.

Average price: €21.25inside the $15 to $100 sweet spot
Price range: €9.93–€44.84
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #113 within Nachtwäsche & Bademäntel. It carries 796 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 93%
Out of stock, average day: 17.7%
Average rank: #113in Nachtwäsche & Bademäntel
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 796per listing
Listings tracked: 90

04 · Newcomers

4 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 23
Successful launches: 4Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Schlafanzug Herren Lang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

25%

Top 20: 52%

Open market

32%

Brand 123%
Brand 212%
Brand 312%
Brand 410%
Brand 56%
Brand 65%

Demand

Schlafanzug Herren Lang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Schlafanzug Herren Lang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schlafanzug herren lang897K/yr -62.0%0.7% conv.
pyjama herren468K/yr -56.7%0.3% conv.
schlafanzug herren265K/yr -49.6%0.4% conv.
schlafanzüge für herren113K/yr -31.5%0.3% conv.
herren schlafanzug lang154K/yr -50.6%0.5% conv.
schiesser schlafanzug herren113K/yr -63.7%0.4% conv.
herren schlafanzug80K/yr -54.0%0.4% conv.
herren pyjama lang87K/yr -56.4%0.4% conv.
pijamas herren69K/yr -40.5%0.1% conv.
schlafanzug herren lang baumwolle59K/yr -45.0%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Schlafanzug Herren Lang

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

16%of negative reviews mention “Gesamtgröße”

4.1%of orders come back

“Er fällt nicht Slim aus”

A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Fashion niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Schlafanzug Herren Lang questions

Answered from the same tracked data.

Categories