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Schlafanzug Herren Kurz

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 1.7% of searches, so Schlafanzug Herren Kurz is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,560 Fashion niches · +18 vs the category median of 46
Market size
€256K/yr998K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
18%top-5 click share · 24 brands · 47 sellers

Flapen Score

Schlafanzug Herren Kurz against its category

The dotted line is the Fashion average. Past it, Schlafanzug Herren Kurz is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlafanzug Herren Kurz market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafanzug Herren Kurz 998K times last year and spent an estimated €256K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €256K a year.

Searches, last 12 months
998K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
1.7%
Market size, estimated
€256Ka year
Peak month
June3.0× the quietest month
Top search term
schlafanzug herren kurz429K searches a year

02 · Price

A sale here is worth €15.00.

Listings sell for €15.00 on average, from €9.35 to €32.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €15.00 that is €2K to €4K a year per listing.

Average price
€15.00inside the $15 to $100 sweet spot
Price range
€9.35–€32.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #54 within Nachtwäsche & Bademäntel. It carries 549 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
2.1%
Average rank
#54in Nachtwäsche & Bademäntel
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
549per listing
Listings tracked
135

04 · Newcomers

2 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Schlafanzug Herren Kurz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

47

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

18%

Top 20: 45%

Open market

35%

  • Brand 121%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Schlafanzug Herren Kurz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Schlafanzug Herren Kurz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafanzug herren kurz429K/yr
  • pyjama herren kurz131K/yr
  • herren schlafanzug kurz124K/yr
  • herren pyjama kurz55K/yr
  • kurzer schlafanzug herren31K/yr
  • schlafanzug kurz herren36K/yr
  • shorty pyjama herren30K/yr
  • schlafanzug kurz20K/yr
  • schlafanzug herren kurz baumwolle27K/yr
  • herren schlafanzug kurz baumwolle20K/yr

Reviews and returns

What reviews say buyers love and hate about Schlafanzug Herren Kurz

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Komfort insgesamt”
27%of negative reviews mention “Gesamtgröße”
3.0%of orders come back
“Shorts etwas kürzer aus, als ich es mir wünschen würde.”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schlafanzug Herren Kurz questions

Answered from the same tracked data.