Schlafanzug Damen Lang

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €481K a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

0.5%

Market size, estimated

€481Ka year

Peak month

December4.1× the quietest month

Top search term

schlafanzug damen kurz424K searches a year

Listings sell for €14.95 on average, from €8.91 to €35.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €14.95 that is €1K to €4K a year per listing.

Average price

€14.95under the $15 to $100 sweet spot

Price range

€8.91–€35.00

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

5.8%of orders · Amazon Germany median 1.1%

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #118 within Dessous, Nacht- & Lounge-Wäsche. It carries 680 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

99%

Out of stock, average day

9.4%

Average rank

#118in Dessous, Nacht- & Lounge-Wäsche

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

680per listing

Listings tracked

177

70 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

70

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months