Is schlafanzug damen lang profitable to sell on Amazon Germany?

The niche generates €481K/yr across 177 tracked products. 1 of 70 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the schlafanzug damen lang niche?

33 brands and 37 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in schlafanzug damen lang?

Top complaints mined from reviews: Materialqualität, Gesamtgröße, Qualität insgesamt. The return rate is 5.8% — above our launch gate.

When does demand for schlafanzug damen lang peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the schlafanzug damen lang niche?

Listings span €8.91–€35.00; the average listing price is €14.95 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.

schlafanzug damen lang

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Price range

Great€8.91–€35.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€14.95

avg listing price — sweet spot $15–$100

Review moat

Good679.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good€481K

€481K/yr · 6.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, schlafanzug damen lang is a €481K/yr Amazon Germany market (6.1M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schlafanzug damen lang market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: €374K–€449K; units × avg price
Conversion rate: 0.5%
Avg BSR: #118
Page quality: 0%
Prime: 99%
Sponsored: 94%
Out of stock: 9.4%
Avg brand age: 42 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

12%

Top 20: 37%

Open market

27%

Litherday19%
Ekouaer15%
Marks & Spencer12%
Uniexcosm11%
Demegimi9%
Bresdk7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top schlafanzug damen lang search terms

schlafanzug damen kurz424K/yr +152.4%0.4% conv.
schlafanzug damen1.2M/yr -31.4%0.2% conv.
pyjama damen1.2M/yr -53.6%0.2% conv.
pyjama damen kurz284K/yr +160.8%0.3% conv.
schlafanzug damen lang1.3M/yr -72.5%0.2% conv.
sommer schlafanzug damen73K/yr >1,000%0.1% conv.
schlafanzug264K/yr -24.8%0.0% conv.
pyjama270K/yr -30.7%0.0% conv.
womens pyjamas42K/yr >1,000%0.0% conv.
shorty pyjama damen77K/yr +166.6%0.3% conv.

All search terms

Top schlafanzug damen lang products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Uniexcosm Schlafanzug Damen Kurz Baumwolle Zweiteiliger Pyjama Set Kurzarm Nachtwäsche Wimperndruck Sleepwear Hausanzug Loungewear Stil 1:Rosa M

Uniexcosm€13.554.4★1,517 rev

Litherday Damen Schlafanzug Kurz Pyjama Set Baumwolle Rundhals Zweiteiliger Nachtwäsche Hausanzug Gestreift Loungewear mit Taschen Rosa M

Litherday€13.404.4★194 rev

Marks & Spencer Shortie-Set Mit Hohem Baumwollanteil Und Muster Damen S

Marks & Spencer€13.604.7★101 rev

Demegimi Schlafanzug Damen Kurz Pyjama Baumwolle Sommer Shorty Nachtwäsche Kurzarm Schlafanzüge mit Knopfleiste S-XXL

Demegimi€12.704.5★207 rev

Litherday Schlafanzug Damen Kurz Baumwolle Pyjama Kurzarm Sommer Shorty Nachtwäsche Set Schlafhose Gedruckt Sleepwear V Kariert Aussschnitt Loungewear Rosa Kariert M

Litherday€12.754.5★462 rev

Newest

by launch date

Marks & Spencer Shortie-Set Mit Hohem Baumwollanteil Und Muster Damen S

Marks & Spencer€13.60101 rev

4mo ago

Marks & Spencer Shortie-Set Mit Hohem Baumwollanteil Und Muster Damen L

Marks & Spencer€13.67101 rev

4mo ago

Marks & Spencer Bedrucktes Schlafanzugset Mit Hohem Baumwollanteil Damen M

Marks & Spencer€12.8565 rev

5mo ago

Marks & Spencer Bedrucktes Schlafanzugset Mit Hohem Baumwollanteil Damen S

Marks & Spencer€13.1465 rev

5mo ago

Ekouaer Damen Schlafanzüge Kurz Gerippt Zweiteiliger Pyjama Set mit Trägern Nachtwäsche Cami Top und Shorts Schwarz M

Ekouaer€11.60124 rev

6mo ago

What buyers say about schlafanzug damen lang

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt25%

“Super bequem”

Gesamtgröße19%

“Passt”

Qualität insgesamt13%

“Super Qualität”

Materialqualität8%

“Material topp”

Weiches Gefühl6%

“Das Material fühlt sich weich”

Preis-Leistungs-Verhältnis4%

“sein Geld wert”

Wärme3%

“warm”

Farbe2%

“tolle Farbe”

Geeignet für Maschinenwäsche2%

“Er läuft beim Waschen auch nicht ein”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Weicher, angenehmer und stretchiger Stoff”

What buyers complain about

Materialqualität17%

“Material ist keine Baumwolle”

Gesamtgröße16%

“Fallen klein aus”

Qualität insgesamt10%

“Wirkt extrem billig verarbeitet”

Schweißresistenz5%

“Man schwitzt darin”

Dehnbarkeit/Erweiterbarkeit/Elastizität5%

“Material leider nicht so elastisch wie erwartet”

Nähen/Finish/Polieren3%

“Nähte verziehen sich”

Steifheit2%

“Der Gummizug an der Hose ist etwas zu steif”

Form/Stil2%

“Leider keine schöne Form”

Armpassform2%

“Sah aus wie 3/4 Arm,nicht kurzärmelig”

Transparenz2%

“leider durchsichtiger, Pyjama.”

Top return reasons

Gesamtgröße43%

Materialqualität19%

Länge7%

Farbe6%

Qualität insgesamt5%

Breite3%

Taillenpassform3%