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Schildkröte Kostüm

Fail

Demand is soft, at -92.3% this quarter, so Schildkröte Kostüm is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€20K/yr78K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
55%top-5 click share · 17 brands · 25 sellers

Flapen Score

Schildkröte Kostüm against its category

The dotted line is the Fashion average. Past it, Schildkröte Kostüm is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schildkröte Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Schildkröte Kostüm 78K times last year and spent an estimated €20K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
1.3%
Market size, estimated
€20Ka year
Peak month
February28.8× the quietest month
Top search term
schildkröten kostüm10K searches a year

02 · Price

A sale here is worth €18.60.

Listings sell for €18.60 on average, from €3.59 to €41.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €18.60 that is €0 to €2K a year per listing.

Average price
€18.60inside the $15 to $100 sweet spot
Price range
€3.59–€41.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #2,269 within Dessous, Nacht- & Lounge-Wäsche. It carries 224 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
12.2%
Average rank
#2,269in Dessous, Nacht- & Lounge-Wäsche
Average rating
3.85 starsAmazon Germany average 4.37 stars
Average reviews
224per listing
Listings tracked
20

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Schildkröte Kostüm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

17 falling

Sellers

25

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

30%

  • Katara34%
  • TOYANDONA14%
  • SMELEYOU7%
  • VICASKY5%
  • Poptrend5%
  • Funidelia5%

Demand

Schildkröte Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 28.8×

Search terms

Top Schildkröte Kostüm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schildkröten kostüm10K/yr
  • schildkröte kostüm13K/yr
  • schildkrötenpanzer5K/yr
  • kostüm schildkröte8K/yr
  • schildkröte kostüm erwachsene10K/yr
  • schildkröte kostüm kinder10K/yr
  • schildkröten kostüm kinder15K/yr
  • kostüm schildkröte kinder8K/yr

Reviews and returns

What reviews say buyers love and hate about Schildkröte Kostüm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Spaß/Unterhaltungserlebnis”
18%of negative reviews mention “Gesamtgröße”
2.4%of orders come back
“Die eigentliche Tasche ist im Vergleich sehr klein”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schildkröte Kostüm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data