Skip to content

Schildkröte

Fail

Buyers convert on only 1.9% of searches, so Schildkröte is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€139K/yr623K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
59%top-5 click share · 22 brands · 172 sellers

Flapen Score

Schildkröte against its category

The dotted line is the Fashion average. Past it, Schildkröte is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schildkröte market on Amazon at a glance

Shoppers on Amazon Germany searched for Schildkröte 623K times last year and spent an estimated €139K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €139K a year.

Searches, last 12 months
623K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.9%
Market size, estimated
€139Ka year
Peak month
December2.1× the quietest month
Top search term
schildkröte319K searches a year

02 · Price

A sale here is worth €11.82.

Listings sell for €11.82 on average, from €4.13 to €37.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €11.82 that is €1K to €3K a year per listing.

Average price
€11.82under the $15 to $100 sweet spot
Price range
€4.13–€37.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #194 within Kleidung für spezielle Anlässe. It carries 1,519 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#194in Kleidung für spezielle Anlässe
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,519per listing
Listings tracked
26

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Schildkröte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

172

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

59%

Top 20: 93%

Open market

32%

  • Brand 122%
  • Brand 221%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Schildkröte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Schildkröte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schildkröte319K/yr
  • schildkröten48K/yr
  • schildkröte deko34K/yr
  • lego schildkröte37K/yr
  • turtle30K/yr
  • schildkröte geschenk24K/yr
  • schleich schildkröte20K/yr
  • schildkröte spielzeug18K/yr
  • deko schildkröte12K/yr
  • schildkröten deko12K/yr

Reviews and returns

What reviews say buyers love and hate about Schildkröte

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschenk Zweck”
28%of negative reviews mention “Gesamtgröße”
0.8%of orders come back
“fallen aber etwas groß aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schildkröte questions

Answered from the same tracked data.