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schiesser unterhemd herren

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 24Conversion 34Competition 69Returns 72Price range 89Avg price 95Brand share 9Review moat 46Quality gap 33

Avg price

Incredible€26.63

avg listing price — sweet spot $15–$100

Price range

Great€12.87–€39.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,899.51

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Market size

Bad€82K

€82K/yr · 114K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schiesser unterhemd herren is a €82K/yr Amazon Germany market (114K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

schiesser unterhemd herren market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€80K–€107K
units × avg price
Conversion rate
2.7%
Avg BSR
#142
Page quality
0%
Prime
86%
Sponsored
63%
Out of stock
0.0%
Avg brand age
69 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

61

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

2%

  • Schiesser53%
  • HERMKO31%
  • Uncover by Schiesser8%
  • BestSale2473%
  • LINE ONE2%
  • Götzburg1%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top schiesser unterhemd herren search terms

  • schiesser unterhemd herren70K/yr
  • hermko herren unterhemd32K/yr
  • schiesser herren unterhemd13K/yr
All search terms

Top schiesser unterhemd herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€8K15%€12K20%€16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schiesser unterhemd herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Qualität”

Gesamtgröße22%

“Passt perfekt”

Komfort insgesamt11%

“bequem”

Materialqualität6%

“Angenehmes Material”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung stimmt”

Nähen/Finish/Polieren3%

“Top Verarbeitung”

beworben Vs Tatsächliches Produkt3%

“Einwandfreie Ware wie beschrieben”

Waschechtheit3%

“feiner und angenehm zu tragender Stoff, nach dem Waschen super leicht zu falten”

Geruch3%

“Beim schwitzen fangen sie auch nicht an zu riechen, wie andere derartige Produkte”

Länge3%

“Gut und lang genug”

What buyers complain about

Gesamtgröße25%

“und direkt zu kurz”

Lücke/Loch17%

“Löcher”

Geeignet für Maschinenwäsche8%

“Leider nach dem zweiten Waschen bei 30Grad um einiges kürzer, die Shirts sind stark eingegangen, was sie nun für mich unbrauchbar macht”

Produktzustand8%

“Gebrauchtartikel erhalten”

Länge4%

“Ich finde sie persönlich sogar zu lang”

Stärke4%

“Nicht größenstabil”

Preis-Leistungs-Verhältnis3%

“Preislich nicht gerade günstig”

Haltbarkeit3%

“Alternativen auch nicht lange halten, zurück zur Marke”

Schulterpassform2%

“Einziger kleiner Schönheitsfehler: Die eine Schulternaht zieht sich bis in den Halsabschluss (siehe Foto) – das ist bei günstigeren Produkten eleganter gelöst.”

Top return reasons

Gesamtgröße47%
Länge14%
Materialqualität8%
Breite5%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt3%
Ärmelpassform2%
Dünn2%
Farbe2%
Preis-Leistungs-Verhältnis2%

Common questions

Is schiesser unterhemd herren profitable to sell on Amazon Germany?
The niche generates €82K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (43/100).
How competitive is the schiesser unterhemd herren niche?
8 brands and 61 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in schiesser unterhemd herren?
Top complaints mined from reviews: Gesamtgröße, Lücke/Loch, Geeignet für Maschinenwäsche. The return rate is 2.1%.
When does demand for schiesser unterhemd herren peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the schiesser unterhemd herren niche?
Listings span €12.87–€39.49; the average listing price is €26.63 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.