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Schiesser Damen Schlafanzug

Fail

Demand is soft, at -57.5% this quarter, so Schiesser Damen Schlafanzug is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€31K/yr317K searches / yr
90-day growth
-57.5%search demand this quarter
Competition
24%top-5 click share · 20 brands · 52 sellers

Flapen Score

Schiesser Damen Schlafanzug against its category

The dotted line is the Fashion average. Past it, Schiesser Damen Schlafanzug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schiesser Damen Schlafanzug market on Amazon at a glance

Shoppers on Amazon Germany searched for Schiesser Damen Schlafanzug 317K times last year and spent an estimated €31K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-57.5%
Conversion, latest week
0.3%
Market size, estimated
€31Ka year
Peak month
November7.8× the quietest month
Top search term
schiesser schlafanzug damen120K searches a year

02 · Price

A sale here is worth €28.59.

Listings sell for €28.59 on average, from €11.49 to €71.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €28.59 that is €0 to €3K a year per listing.

Average price
€28.59inside the $15 to $100 sweet spot
Price range
€11.49–€71.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
7.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #424 within Dessous, Nacht- & Lounge-Wäsche. It carries 229 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
89%
Out of stock, average day
19.4%
Average rank
#424in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
229per listing
Listings tracked
94

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Schiesser Damen Schlafanzug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

52

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

24%

Top 20: 58%

Open market

10%

  • Brand 143%
  • Brand 223%
  • Brand 310%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (14 brands, 10%)

Demand

Schiesser Damen Schlafanzug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Schiesser Damen Schlafanzug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schiesser schlafanzug damen120K/yr
  • schiesser damen schlafanzug23K/yr
  • schlafanzug damen lang schiesser26K/yr
  • schlafanzug damen lang mit bündchen10K/yr
  • schlafanzug schiesser damen15K/yr
  • schlafanzug lang12K/yr
  • schlafanzug damen xs8K/yr
  • pyjama damen schiesser7K/yr
  • schlafanzug damen lang sexy13K/yr
  • schlafanzug extra lang damen3K/yr

Reviews and returns

What reviews say buyers love and hate about Schiesser Damen Schlafanzug

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Komfort insgesamt”
33%of negative reviews mention “Qualität insgesamt”
7.6%of orders come back
“Qualität gefällt nicht”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schiesser Damen Schlafanzug questions

Answered from the same tracked data.