Is schiesser damen schlafanzug profitable to sell on Amazon Germany?

The niche generates €31K/yr across 94 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (40/100).

How competitive is the schiesser damen schlafanzug niche?

20 brands and 52 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in schiesser damen schlafanzug?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Form/Stil. The return rate is 7.6% — above our launch gate.

When does demand for schiesser damen schlafanzug peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the schiesser damen schlafanzug niche?

Listings span €11.49–€71.85; the average listing price is €28.59 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

schiesser damen schlafanzug

Skip it

Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€28.59

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great€11.49–€71.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great228.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Market size

Bad€31K

€31K/yr · 317K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-57.5%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon Germany niche tracking, schiesser damen schlafanzug is a €31K/yr Amazon Germany market (317K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schiesser damen schlafanzug market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €43K–€57K; units × avg price
Conversion rate: 0.3%
Avg BSR: #424
Page quality: 0%
Prime: 89%
Sponsored: 54%
Out of stock: 19.4%
Avg brand age: 40 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

24%

Top 20: 58%

Open market

10%

Schiesser43%
Uncover by Schiesser23%
Götzburg10%
Marks & Spencer10%
Mnemo2%
Bresdk2%
Open — no brand owns it (14 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -57.5% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top schiesser damen schlafanzug search terms

schiesser schlafanzug damen120K/yr -46.1%0.4% conv.
schiesser damen schlafanzug23K/yr -25.8%0.4% conv.
schlafanzug damen lang schiesser26K/yr -74.0%0.4% conv.
schlafanzug damen lang mit bündchen10K/yr -48.5%0.1% conv.
schlafanzug schiesser damen15K/yr -57.4%0.3% conv.
schlafanzug lang12K/yr -45.1%0.1% conv.
schlafanzug damen xs8K/yr -52.0%0.1% conv.
pyjama damen schiesser7K/yr -52.0%0.4% conv.
schlafanzug damen lang sexy13K/yr -76.6%0.0% conv.
schlafanzug extra lang damen3K/yr -45.6%0.0% conv.

All search terms

Top schiesser damen schlafanzug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Götzburg Damen Schlafanzug Langarm - 100% Baumwolle Pyjama-Set mit Karierter Pyjamahose 40

Götzburg€35.364.2★119 rev

Schiesser Damen Schlafanzug kurz Single-Jersey Qualität - Casual Essentials

Schiesser€30.314.6★10 rev

Schiesser Schlafanzug kurz Set 3/4 Lange Hose Kurzarm Oberteil weiche Baumwolle - Nightwear

Schiesser€32.334.6★21 rev

Schiesser Damen Schlafanzug 3/4 Hose Kurzarm Single-Jersey Qualität - Casual Essentials

Schiesser€37.205.0★2 rev

Schiesser Uncover by Basic - Schlafanzug (40 Blau)

Uncover by Schiesser€31.984.3★93 rev

Newest

by launch date

Marks & Spencer Bedruckter Schlafanzug Aus Reiner Baumwolle Damen S

Marks & Spencer€14.3954 rev

6mo ago

Marks & Spencer Bedruckter Schlafanzug Aus Reiner Baumwolle Damen Xs

Marks & Spencer€14.2376 rev

9mo ago

uncover by Schiesser - Nightwear - Schlafanzug (46 Hellblau)

Uncover by Schiesser€27.3743 rev

11mo ago

Schiesser Damen Schlafanzug kurz Single-Jersey Qualität - Casual Essentials

Schiesser€30.3110 rev

1y ago

Schiesser Damen Schlafanzug 3/4 Hose Kurzarm Single-Jersey Qualität - Casual Essentials

Schiesser€37.202 rev

1y ago

What buyers say about schiesser damen schlafanzug

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Sehr angenehm auf der Haut und wunder schön”

Gesamtgröße22%

“passt”

Qualität insgesamt19%

“Super Qualität”

Weiches Gefühl8%

“Sehr gemütlich und kuschelig”

Wärme5%

“hält warm und sieht gut aus”

Preis-Leistungs-Verhältnis4%

“Tolles Preis/Leistungsverhältnis”

Materialqualität2%

“Das Material fühlt sich sehr angenehm an”

Geeignet für Maschinenwäsche2%

“Auch nach mehrmaligem Waschen keine Fusseln”

Waschechtheit1%

“Nach dem Waschen top, klar zu empfehlen”

Taschen/Abteilungen1%

“hat tiefe Taschen”

What buyers complain about

Qualität insgesamt33%

“Qualität gefällt nicht”

Gesamtgröße31%

“Artikel fällt kleiner aus”

Form/Stil4%

“leider behält er nicht so gern seine Form”

Dicke4%

“Er ist etwas dünn für kalte Nächte”

Helligkeit/Glanz/Glühen4%

“Er piekst leider von innen durch die Glitzer Fäden”

Breite4%

“Etwas weit die Hose”

Top return reasons

Gesamtgröße47%

Länge13%

Materialqualität7%

Taillenpassform6%

Breite4%

Qualität insgesamt4%

Farbe4%

Dünn3%

beworben Vs Tatsächliches Produkt2%

Ärmelpassform2%

Common questions

Is schiesser damen schlafanzug profitable to sell on Amazon Germany?: The niche generates €31K/yr across 94 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (40/100).
How competitive is the schiesser damen schlafanzug niche?: 20 brands and 52 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in schiesser damen schlafanzug?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Form/Stil. The return rate is 7.6% — above our launch gate.
When does demand for schiesser damen schlafanzug peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.8× the quietest.
What does it cost to enter the schiesser damen schlafanzug niche?: Listings span €11.49–€71.85; the average listing price is €28.59 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.