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Schal Weiß

Fail

Demand is soft, at -73.3% this quarter, so Schal Weiß is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€32K/yr55K searches / yr
90-day growth
-73.3%search demand this quarter
Competition
45%top-5 click share · 25 brands · 33 sellers

Flapen Score

Schal Weiß against its category

The dotted line is the Fashion average. Past it, Schal Weiß is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schal Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Schal Weiß 55K times last year and spent an estimated €32K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-73.3%
Conversion, latest week
3.9%
Market size, estimated
€32Ka year
Peak month
December18.1× the quietest month
Top search term
weißer schal damen8K searches a year

02 · Price

A sale here is worth €15.05.

Listings sell for €15.05 on average, from €4.64 to €47.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €15.05 that is €0 to €2K a year per listing.

Average price
€15.05inside the $15 to $100 sweet spot
Price range
€4.64–€47.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #211 within Accessoires. It carries 540 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
19.4%
Average rank
#211in Accessoires
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
540per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Schal Weiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

33

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

45%

Top 20: 87%

Open market

45%

  • Brand 121%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Schal Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.1×

Search terms

Top Schal Weiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weißer schal damen8K/yr
  • schal weiß18K/yr
  • weißer schal11K/yr
  • schal weiß damen6K/yr
  • schal weiss5K/yr
  • schal weiss damen3K/yr
  • schal damen weiß5K/yr

Reviews and returns

What reviews say buyers love and hate about Schal Weiß

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Weiches Gefühl”
17%of negative reviews mention “Rückstand”
6.8%of orders come back
“Nun klebt die Stelle immer noch, obwohl ich die Stelle schon mehrmals mit Seife gewaschen habe”
A buyer, on “Rückstand”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schal Weiß questions

Answered from the same tracked data.