Is schal herren profitable to sell on Amazon Germany?

The niche generates €70K/yr across 61 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (41/100).

How competitive is the schal herren niche?

38 brands and 113 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in schal herren?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Materialqualität. The return rate is 2.7%.

When does demand for schal herren peak?

Demand peaks in Nov–Dec; the busiest month runs 19.3× the quietest.

What does it cost to enter the schal herren niche?

Listings span €3.85–€21.05; the average listing price is €10.10 (sweet spot $15–$100). The average incumbent carries 2,999 reviews — the moat a new listing must climb.

schal herren

Skip it

Soft demand (-53.3% this quarter) — this niche doesn't clear our bar today.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay2,998.75

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€3.85–€21.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.10

avg listing price — sweet spot $15–$100

Market size

Bad€70K

€70K/yr · 809K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, schal herren is a €70K/yr Amazon Germany market (809K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schal herren market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €202K–€253K; units × avg price
Conversion rate: 0.9%
Avg BSR: #54
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 11.7%
Avg brand age: 46 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

113

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

33%

Top 20: 68%

Open market

49%

RedMaple12%
PoeticEHome12%
BEILATE9%
Aomig7%
PIOYMEYA6%
KOOYOL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 19.3×

Open Trend

Top schal herren search terms

halstuch137K/yr -22.8%0.6% conv.
tuch72K/yr +16.3%0.3% conv.
halstücher für damen69K/yr -28.7%0.5% conv.
sommerschal12K/yr +69.1%0.2% conv.
sommerschal damen8K/yr +22.5%0.4% conv.
schal herren216K/yr -94.5%1.1% conv.
schall14K/yr -49.3%0.1% conv.
herren-schals26K/yr -71.8%0.2% conv.
herren schal55K/yr -89.8%0.7% conv.
herrenschal37K/yr -87.5%0.5% conv.

All search terms

Top schal herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEILATE Damen Seide Schal Halstuch Seidenschal Seidentuch Scarf Taschentuch Handgelenk Accessoires Stirnband Haarband

BEILATE€6.664.4★113 rev

Aomig Bandana Damen Herren 12 Stück Nickitücher Kopftuch Halstuch Männer Unisex Tuch Bindetuch Headwear Haar Schal Paisley Muster(55 x 55 cm)

Aomig€6.274.1★3,506 rev

6 Stück Nahtlose Bandanas Multifunktionstuch Schal - Elastiche Multifunktion Stirnband Gaiter Balaclava Gesichtsmaske Kopfbedeckung UV Residenz für Yoga Laufen Wandern Radfahren Motorradfahren

RedMaple€9.334.4★17,514 rev

Stola Beige Festlich für Abendkleid Damen Schals Tücher Sommer Dünn Schaltuch Pashmina

PIOYMEYA€11.044.2★1,115 rev

HEGCOIIE Winter Loop Schal Herren & DamenFleece Schlauchschal Halswärmer Halstuch Winddicht Ski Maske Warmer für Outdoor Skifahren Motorrad Laufen Radfahren

HEGCOIIE€7.434.5★3,606 rev

Newest

by launch date

Every-ville 6er Pack Baumwoll-Bandanas für Damen & Herren - Geschenkverpackung 55x55 cm Paisley-Muster doppelseitig Rot/Weiß/Schwarz/Blau/Lila/Beige - Cowboy/Cowgirl-Accessoire als Halstuch

Every-ville€11.8825 rev

1y ago

Pupatuch Halstuch Herren 100% Seide Schal Vintage Pattern Seidenschal Herrenschal (#6)

Pupatuch€19.7982 rev

1y ago

PoeticEHome Seidenschal aus 100% reiner Maulbeerseide 68x68 cm Halstuch für Damen | Quadratisches Tuch mit Geschenkbox

PoeticEHome€18.802,022 rev

1y ago

PoeticEHome Seidenschal aus 100% reiner Maulbeerseide 68x68 cm Halstuch für Damen | Quadratisches Tuch mit Geschenkbox

PoeticEHome€19.022,021 rev

1y ago

PoeticEHome Seidenschal aus 100% reiner Maulbeerseide 68x68 cm Halstuch für Damen | Quadratisches Tuch mit Geschenkbox

PoeticEHome€19.042,021 rev

1y ago

What buyers say about schal herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Qualität”

Wärme13%

“wärmt”

Farbe10%

“Coloured”

beworben Vs Tatsächliches Produkt8%

“Alles wie”

Preis-Leistungs-Verhältnis8%

“Bestes Preis Leistungsverhältnis”

Komfort insgesamt8%

“Angenehmes Material”

Gesamtgröße5%

“Passt”

Weiches Gefühl5%

“Sehr sehr schön super soft und weich”

Materialqualität4%

“Material super angenehm”

Wetterfest2%

“Der Schal ist perfekt für Winter oder Herbst geeignet”

What buyers complain about

Qualität insgesamt17%

“Qualität bzw. Verarbeitung Defekt”

Gesamtgröße12%

“Etwas eng im Durchmesser”

Materialqualität8%

“Sonst ist der schaal vom Material supi”

Dicke7%

“Zu dünn”

beworben Vs Tatsächliches Produkt5%

“Leider nicht wie auf den Fotos abgebildet”

Wärme5%

“Nicht so warm”

Preis-Leistungs-Verhältnis5%

“überteuert”

Atmungsaktivität3%

“die funktion ist nicht wass ich mir vorgestellt hab es ist polyester 90% da durch ist es nicht atmungsaktiv dass warme luft dass mann ausatmet entweicht bei der nase vorbei richtung augen”

Geruch3%

“Chemischer Geruch / Mindere Qualität”

Nähen/Finish/Polieren3%

“Die Enden sind nicht umgenäht”

Top return reasons

Gesamtgröße24%

Farbe20%

Materialqualität17%

Qualität insgesamt9%

Dünn6%

beworben Vs Tatsächliches Produkt4%

Länge3%

Nacken fit2%

Breite2%

Nähen/Finish/Polieren2%

Common questions

Is schal herren profitable to sell on Amazon Germany?: The niche generates €70K/yr across 61 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (41/100).
How competitive is the schal herren niche?: 38 brands and 113 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in schal herren?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Materialqualität. The return rate is 2.7%.
When does demand for schal herren peak?: Demand peaks in Nov–Dec; the busiest month runs 19.3× the quietest.
What does it cost to enter the schal herren niche?: Listings span €3.85–€21.05; the average listing price is €10.10 (sweet spot $15–$100). The average incumbent carries 2,999 reviews — the moat a new listing must climb.

schal herren

schal herren market data

Competition & brand share

Demand & seasonality

Top schal herren search terms

Top schal herren products on Amazon

Top sellers

Newest

Trending

What buyers say about schal herren

What buyers love

What buyers complain about

Top return reasons

Common questions

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