Schal Damen
FailDemand is soft, at -51.2% this quarter, so Schal Damen is a Fail.
- Flapen Score
- 42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 4642
- Market size
- €200K/yr2.3M searches / yr
- 90-day growth
- -51.2%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 54 sellers
Flapen Score
Schal Damen against its category
The dotted line is the Fashion average. Past it, Schal Damen is stronger. Inside it, weaker.
Market
The Schal Damen market on Amazon at a glance
Shoppers on Amazon Germany searched for Schal Damen 2.3M times last year and spent an estimated €200K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -51.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €200Ka year
- Peak month
- December17.1× the quietest month
- Top search term
- halstuch damen369K searches a year
02 · Price
A sale here is worth €10.52.
Listings sell for €10.52 on average, from €3.85 to €21.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €10.52 that is €3K to €5K a year per listing.
- Average price
- €10.52under the $15 to $100 sweet spot
- Price range
- €3.85–€21.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 3.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #69 within Accessoires. It carries 1,328 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 15.0%
- Average rank
- #69in Accessoires
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,328per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Schal Damen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BEILATE Damen Seide Schal Halstuch Seidenschal Seidentuch Scarf Taschentuch Handgelenk Accessoires Stirnband Haarband
- Price
- €6.66
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago

VELLETTE Damen Halstuch Schals Halstücher Tuch Kopftuch Halstuch Schal Winter warm Damen-Schals Stola
- Price
- €5.58
- Rating
- 4.3/5
- Reviews
- 502
- Age
- 4y ago

PoeticEHome Seidenschal aus 100% reiner Maulbeerseide 68x68 cm Halstuch für Damen | Quadratisches Tuch mit Geschenkbox
- Price
- €18.80
- Rating
- 4.6/5
- Reviews
- 2,022
- Age
- 1y ago

Ecroon Damen Seide Gefühl Schal Halstuch Schal Frauen Seidenschal Seidentuch Scarf Bandana Taschentuch Ansatz Handgelenk
- Price
- €5.58
- Rating
- 4.5/5
- Reviews
- 456
- Age
- 4y ago

KOOYOL Damen Seidentuch Seide Leicht Seidenschal Bandana Halstuch Kopftuch Elegante Schal Tuch Geschenk für Frauen blau/grau A#
- Price
- €5.41
- Rating
- 4.1/5
- Reviews
- 969
- Age
- 4y ago
Trending
estimated 90-day click momentum
ehsbuy Stola Damen für Abendkleid Geschenk Halstuch Sommer Schal Dünn Leichter Weicher Tuch Schals Chiffon Tücher für Hochzeit Party Geburtstag
- Price
- €6.17
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

PoeticEHome Seidenschal aus 100% reiner Maulbeerseide 68x68 cm Halstuch für Damen | Quadratisches Tuch mit Geschenkbox
- Price
- €19.04
- Rating
- 4.6/5
- Reviews
- 2,021
- Age
- 1y ago

KLEHOPE 5 Stück Kopftücher für Damen 70×70 cm Halstuch Blumen Tuch Damen Sommer Kopf 5 Modelle Tücher für den Kopf für als Kopftuch Umhang Schal
- Price
- €9.32
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 8mo ago

HBselect 4 Stk. Kopftuch für Frauen Schlaf 35 Quadrat Schals für Damen Bandanas Haartuch Halstuch Haarschmuck Satin Schal Seidentuch für Haar 90×90cm KS4
- Price
- €11.12
- Rating
- 4.4/5
- Reviews
- 597
- Age
- 1y ago

Ecroon Damen Seide Gefühl Schal Halstuch Schal Frauen Seidenschal Seidentuch Scarf Bandana Taschentuch Ansatz Handgelenk
- Price
- €9.16
- Rating
- 4.5/5
- Reviews
- 456
- Age
- 4y ago
Newest
by launch date
KLEHOPE 5 Stück Kopftücher für Damen 70×70 cm Halstuch Blumen Tuch Damen Sommer Kopf 5 Modelle Tücher für den Kopf für als Kopftuch Umhang Schal
- Price
- €9.32
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 8mo ago

ehsbuy Stola Damen für Abendkleid Geschenk Halstuch Sommer Schal Dünn Leichter Weicher Tuch Schals Chiffon Tücher für Hochzeit Party Geburtstag
- Price
- €6.17
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

Cyiecweu Quadratischer Halstuch Damen Leicht Eleganter Seidenschal Bandana Scarf Women Seidentuch Haare Schlafen Geschenk für Frauen/Mutter/Großmutter 70 x 70 cm Dunkelblau
- Price
- €9.39
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago

beybey Trance Edition Damen Seide Loop Schal in herrlichen Farben - ein Seidenschal zum Verlieben (bunt)
- Price
- €11.39
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

PoeticEHome Seidenschal aus 100% reiner Maulbeerseide 68x68 cm Halstuch für Damen | Quadratisches Tuch mit Geschenkbox
- Price
- €18.80
- Rating
- 4.6/5
- Reviews
- 2,022
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
54
Est. top-5 brand share
59%
Top 20: 97%
Est. top-5 click share
39%
Top 20: 78%
Open market
35%
- PoeticEHome18%
- BEILATE17%
- VELLETTE9%
- Ecroon8%
- KOOYOL7%
- FAIRYGATE6%
Demand
Schal Damen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.1×
Search terms
Top Schal Damen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halstuch damen369K/yr
- schal438K/yr
- tuch damen120K/yr
- schals & tücher für damen127K/yr
- tücher damen72K/yr
- scarf62K/yr
- schal damen689K/yr
- schals für damen93K/yr
- schal damen frühling15K/yr
- schal damen sommer16K/yr
Reviews and returns
What reviews say buyers love and hate about Schal Damen
We read the reviews and the return reasons for every product selling here.
“Etwas eng im Durchmesser”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schal Damen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









