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Schal Damen

Fail

Demand is soft, at -51.2% this quarter, so Schal Damen is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€200K/yr2.3M searches / yr
90-day growth
-51.2%search demand this quarter
Competition
39%top-5 click share · 23 brands · 54 sellers

Flapen Score

Schal Damen against its category

The dotted line is the Fashion average. Past it, Schal Damen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schal Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Schal Damen 2.3M times last year and spent an estimated €200K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
0.8%
Market size, estimated
€200Ka year
Peak month
December17.1× the quietest month
Top search term
halstuch damen369K searches a year

02 · Price

A sale here is worth €10.52.

Listings sell for €10.52 on average, from €3.85 to €21.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €10.52 that is €3K to €5K a year per listing.

Average price
€10.52under the $15 to $100 sweet spot
Price range
€3.85–€21.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #69 within Accessoires. It carries 1,328 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#69in Accessoires
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,328per listing
Listings tracked
38

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Schal Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

54

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

39%

Top 20: 78%

Open market

35%

  • Brand 118%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Schal Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Schal Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halstuch damen369K/yr
  • schal438K/yr
  • tuch damen120K/yr
  • schals & tücher für damen127K/yr
  • tücher damen72K/yr
  • scarf62K/yr
  • schal damen689K/yr
  • schals für damen93K/yr
  • schal damen frühling15K/yr
  • schal damen sommer16K/yr

Reviews and returns

What reviews say buyers love and hate about Schal Damen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
3.1%of orders come back
“Etwas eng im Durchmesser”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schal Damen questions

Answered from the same tracked data.