Is Schal Braun profitable to sell on Amazon Germany?

Flapen scores Schal Braun 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €0 a year across 40 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -87.0% in the last 90 days.

How competitive is the Schal Braun niche on Amazon Germany?

35 brands and 40 sellers compete in Schal Braun on Amazon Germany. The top 5 Schal Braun products take 30% of clicks, and the top 5 brands take 33%.

What do buyers complain about in Schal Braun?

Schal Braun buyers on Amazon Germany complain most about Materialqualität. An estimated 6.4% of orders come back, which is high.

What does it cost to enter the Schal Braun niche?

Schal Braun sells for €16.52 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.48 to €68.95. The average product has 600 reviews, the count a new listing must catch up to.

Schal Braun

Fail

Shoppers spend an estimated $0 a year here, so Schal Braun is a Fail.

Filters No Dominant Brand Low Review Barrier High Returns

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €0/yr88K searches / yr
90-day growth: -87.0%search demand this quarter
Competition: 30%top-5 click share · 35 brands · 40 sellers

Flapen Score

Schal Braun against its category

The dotted line is the Fashion average. Past it, Schal Braun is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Schal Braun market on Amazon at a glance

Shoppers on Amazon Germany searched for Schal Braun 88K times last year and spent an estimated €0. The top 5 brands take 33% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months: 88K
Growth, 90 days vs prior 90: -87.0%
Conversion, latest week: 0.0%
Market size, estimated: €0a year
Top search term: schal braun30K searches a year

02 · Price

A sale here is worth €16.52.

Listings sell for €16.52 on average, from €7.48 to €68.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €16.52 that is €0 to €2K a year per listing.

Average price: €16.52inside the $15 to $100 sweet spot
Price range: €7.48–€68.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #1,631 within Accessoires. It carries 600 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 88%
Out of stock, average day: 31.9%
Average rank: #1,631in Accessoires
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 600per listing
Listings tracked: 40

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Schal Braun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

33%

Top 20: 81%

Top-5 click share

30%

Top 20: 74%

Open market

62%

Brand 18%
Brand 27%
Brand 37%
Brand 45%
Brand 55%
Brand 65%

Demand

Schal Braun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 44.5× · 7 of 12 months tracked

Search terms

Top Schal Braun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schal braun30K/yr -83.9%2.4% conv.
brauner schal12K/yr -82.7%2.2% conv.
schal braun damen19K/yr -89.6%2.5% conv.
schal damen braun11K/yr -90.0%1.2% conv.
brauner schal damen9K/yr -91.8%2.6% conv.
schal dunkelbraun8K/yr -89.3%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Schal Braun

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Weiches Gefühl”

50%of negative reviews mention “Materialqualität”

6.4%of orders come back

“Sonst ist der schaal vom Material supi”

A buyer, on “Materialqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Schal Braun questions

Answered from the same tracked data.

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