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Schal Beige

Fail

Demand is soft, at -72.1% this quarter, so Schal Beige is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€20K/yr69K searches / yr
90-day growth
-72.1%search demand this quarter
Competition
44%top-5 click share · 27 brands · 41 sellers

Flapen Score

Schal Beige against its category

The dotted line is the Fashion average. Past it, Schal Beige is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schal Beige market on Amazon at a glance

Shoppers on Amazon Germany searched for Schal Beige 69K times last year and spent an estimated €20K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-72.1%
Conversion, latest week
1.8%
Market size, estimated
€20Ka year
Peak month
December32.5× the quietest month
Top search term
schal beige29K searches a year

02 · Price

A sale here is worth €15.77.

Listings sell for €15.77 on average, from €4.32 to €69.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €15.77 that is €0 to €2K a year per listing.

Average price
€15.77inside the $15 to $100 sweet spot
Price range
€4.32–€69.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #276 within Accessoires. It carries 642 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
15.2%
Average rank
#276in Accessoires
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
642per listing
Listings tracked
38

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Schal Beige products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

41

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

44%

Top 20: 81%

Open market

40%

  • Brand 116%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Schal Beige search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.5×

Search terms

Top Schal Beige search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schal beige29K/yr
  • tuch beige4K/yr
  • schal beige damen23K/yr
  • schal damen beige12K/yr

Reviews and returns

What reviews say buyers love and hate about Schal Beige

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Farbe”
38%of negative reviews mention “Preis-Leistungs-Verhältnis”
7.9%of orders come back
“Ein bisschen teuer”
A buyer, on “Preis-Leistungs-Verhältnis”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schal Beige questions

Answered from the same tracked data.