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Saunakilt Damen

Fail

Demand is soft, at -50.6% this quarter, so Saunakilt Damen is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€133K/yr600K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
29%top-5 click share · 20 brands · 28 sellers

Flapen Score

Saunakilt Damen against its category

The dotted line is the Fashion average. Past it, Saunakilt Damen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saunakilt Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Saunakilt Damen 600K times last year and spent an estimated €133K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
1.1%
Market size, estimated
€133Ka year
Peak month
February2.9× the quietest month
Top search term
saunakilt damen352K searches a year

02 · Price

A sale here is worth €19.43.

Listings sell for €19.43 on average, from €8.64 to €31.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €19.43 that is €0 to €2K a year per listing.

Average price
€19.43inside the $15 to $100 sweet spot
Price range
€8.64–€31.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #62 within Dessous, Nacht- & Lounge-Wäsche. It carries 560 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
93%
Out of stock, average day
13.2%
Average rank
#62in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
560per listing
Listings tracked
69

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Saunakilt Damen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

€0€3K€5K€8K€11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Est. top-5 brand share

59%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 66%

Open market

33%

  • Knuffnee17%
  • Ymmchy14%
  • Komfokore10%
  • Efforest9%
  • Aomig9%
  • ZOLLNER8%

Demand

Saunakilt Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Saunakilt Damen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • saunakilt damen352K/yr
  • saunakilt75K/yr
  • saunakilt damen xxl22K/yr
  • sauna kilt frauen27K/yr
  • saunakleid damen19K/yr
  • saunakleid17K/yr
  • sauna kilt19K/yr
  • saunakilt damen baumwolle12K/yr
  • sauna damen10K/yr
  • saunakilt damen xxl plus size 200cm15K/yr

Reviews and returns

What reviews say buyers love and hate about Saunakilt Damen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Farbe”
5.1%of orders come back
“Farbe anders”
A buyer, on “Farbe”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Saunakilt Damen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data