sale
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible16%top-5 brand share — no brand owns this niche
Price range
Great€1.30–€78.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad5,041.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Market size
Bad€57K€57K/yr · 1.9M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, sale is a €57K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 16% of demand. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
sale market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €68K–€85K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 6.2%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
122 falling
Sellers
426
Top-5 brand share
16%
Top 20: 52%
Top-5 click share
9%
Top 20: 24%
Open market
82%
- JOYSPELS3%
- JAKO3%
- IECCP3%
- Gyabnw3%
- YEOREO3%
- adidas3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sale search terms
- activewear für damen511K/yr
- activewear für herren375K/yr
- sportkleidung frauen129K/yr
- sportbekleidung für damen166K/yr
- sportbekleidung für herren106K/yr
- fitness-bekleidung80K/yr
- sports & outdoor clothing63K/yr
- activewear fr herren42K/yr
- sport kleidung frauen49K/yr
- sportbekleidung damen62K/yr
Top sale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIMIC 5er Pack Sport Tshirts Herren Funktionsshirt Sportshirt Herren Kurzarm T Shirt Atmungsaktive Trainingsshirt Männer Fitness Gym Laufshirt Wandershirt Men Set 510 Black Grey Green Navy Blue L
Cimic€23.684.4★5,744 rev
JACK & JONES Herren Jachuey Trunks 7 Pack Boxershorts Schwarz M EU
JACK & JONES€24.164.4★16,194 rev
YEOREO Damen Sport Leggings Invisible Scrunch Butt Gym Leggings Hoch Taille Yoga Legging Booty Workout Leggings Booty Lifting Po Push Up Gym Sporthose Schwarz M
YEOREO€12.474.2★754 rev
Leafigure 2er Pack Sport Leggings Damen High Waist Sporthose Damen Mit Taschen Gym Leggings Blickdicht für Sport Yoga Schwarze LXL
Leafigure€9.644.4★8,277 rev
Gyabnw Sport Tshirt Damen Fitness Sportshirt Locker Funktionsshirt Kurzarm Laufshirt Atmungsaktiv Sportoberteil Yoga Gym
Gyabnw€10.694.4★1,106 rev
Newest
by launch date
adidas Herren Entrada26 Sweat Pants Team Light Grey/White L
adidas€25.27188 rev
TAYOEA Sport Shorts Damen Scrunch Kurze Sporthose Push Up Kurze Leggings Butt Lifting Gym Short Nahtlose Workout Radlerhose Damen Rosa S
TAYOEA€16.05269 rev
YEOREO Damen Sport Leggings Invisible Scrunch Butt Gym Leggings Hoch Taille Yoga Legging Booty Workout Leggings Booty Lifting Po Push Up Gym Sporthose Schwarz M
YEOREO€12.47754 rev
Rapbin Damen Sport T-Shirt Kurzarm Gym Oberteil Kurzarm UV-Sonnenschutz Atmungsaktiv Schnell Trocknend Activewear für Damen(Tiefes Grau Blau L)
Rapbin€10.56356 rev
Litherday Sport BH Damen Push Up Sports Bra Starker Halt Sport BH Ohne Buegel mit Abnehmbar Gepolstert für Fitness Jogging Yoga Schwarz XL
Litherday€10.361,157 rev
Trending
90-day click momentum
JAKO Herren Sporthose Manchester 2.0 Schwarz L
JAKO€8.884.5★
KEFITEVD Sport Tshirts Herren Funktionsshirt Laufshirt Kurzarm Atmungsaktiv Sport Shirt Männer Trainingsshirt Herren
KEFITEVD€10.894.2★
hummel hmlLOGO Set
hummel€14.414.5★
Rapbin Damen Sport T-Shirt Kurzarm Gym Oberteil Kurzarm UV-Sonnenschutz Atmungsaktiv Schnell Trocknend Activewear für Damen(Tiefes Grau Blau L)
Rapbin€10.564.5★
adidas Herren Entrada26 Sweat Pants Team Light Grey/White L
adidas€25.274.5★
What buyers say about sale
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Super bequeme Hose”
“Super Ware”
“Preis/Leistung -> super”
“Top Material”
“Super Sport Leggins”
“softes Material”
“Ist wie im Photo”
“Sehr angenehm und mit den seitlichen Taschen super für Handy und Schlüssel”
“blickdichtes Material”
What buyers complain about
“Diese Shorts ist mit einer Innenhose ausgestattet, die eng anliegt”
“Müll”
“Billiges Material”
“Löcher beim ersten Tragen”
“Dünner Stoff”
“Löst sich langsam auf”
“Stinken furchtbar”
“Ganz blickdicht ist sie allerdings nicht”
“2 von 7 beschädigte nähte nicht tragbar”
“Allerdings in einer anderen Farbe, sonst wird's bei der Wäsche schwierig”
Top return reasons
Common questions
- Is sale profitable to sell on Amazon Germany?
- The niche generates €57K/yr across 320 tracked products. 12 of 75 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the sale niche?
- 122 brands and 426 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 16% of demand.
- What do buyers complain about in sale?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 4.4%.
- When does demand for sale peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sale niche?
- Listings span €1.30–€78.31; the average listing price is €16.96 (sweet spot $15–$100). The average incumbent carries 5,042 reviews — the moat a new listing must climb.