- Flapen Score
- 49 / 100Top 38% of 2,560 Fashion niches · +3 vs the category median of 4649
- Market size
- €57K/yr1.9M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 9%top-5 click share · 122 brands · 426 sellers
Flapen Score
Sale against its category
The dotted line is the Fashion average. Past it, Sale is stronger. Inside it, weaker.
Market
The Sale market on Amazon at a glance
Shoppers on Amazon Germany searched for Sale 1.9M times last year and spent an estimated €57K. The top 5 brands take 16% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €57Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- activewear für damen511K searches a year
02 · Price
A sale here is worth €16.96.
Listings sell for €16.96 on average, from €1.30 to €78.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.96 that is €0 to €2K a year per listing.
- Average price
- €16.96inside the $15 to $100 sweet spot
- Price range
- €1.30–€78.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 4.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #93 within Activewear. It carries 5,042 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 6.2%
- Average rank
- #93in Activewear
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,042per listing
- Listings tracked
- 320
04 · Newcomers
12 of last year's 75 launches cleared the first-year sales bar.
75 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 75
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Sale products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
122 falling
Sellers
426
Top-5 brand share
16%
Top 20: 52%
Top-5 click share
9%
Top 20: 24%
Open market
82%
- Brand 13%
- Brand 23%
- Brand 33%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Sale search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sale search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- activewear für damen511K/yr
- activewear für herren375K/yr
- sportkleidung frauen129K/yr
- sportbekleidung für damen166K/yr
- sportbekleidung für herren106K/yr
- fitness-bekleidung80K/yr
- sports & outdoor clothing63K/yr
- activewear fr herren42K/yr
- sport kleidung frauen49K/yr
- sportbekleidung damen62K/yr
Reviews and returns
What reviews say buyers love and hate about Sale
We read the reviews and the return reasons for every product selling here.
“Diese Shorts ist mit einer Innenhose ausgestattet, die eng anliegt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sale questions
Answered from the same tracked data.









