Is sailor moon profitable to sell on Amazon Germany?

The niche generates €54K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).

How competitive is the sailor moon niche?

17 brands and 84 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in sailor moon?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Qualität insgesamt. The return rate is 1.2%.

When does demand for sailor moon peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the sailor moon niche?

Listings span €5.10–€36.00; the average listing price is €21.48 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.

sailor moon

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Review moat

Incredible79.27

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great€21.48

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good€5.10–€36.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€54K

€54K/yr · 526K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, sailor moon is a €54K/yr Amazon Germany market (526K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sailor moon market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €64K–€86K; units × avg price
Conversion rate: 0.5%
Avg BSR: #2,593
Page quality: 0%
Prime: 82%
Sponsored: 45%
Out of stock: 24.1%
Avg brand age: 39 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

32%

SAILOR MOON35%
Sohaon8%
Elbenwald7%
Pssopp7%
Winning Moves6%
CoolChange5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top sailor moon search terms

sailor moon457K/yr -8.5%0.1% conv.
sailor moon merch39K/yr +18.3%0.2% conv.
sailormoon12K/yr -12.2%0.1% conv.
sailor moon merchandise6K/yr -12.4%0.1% conv.
sailor moon tasche5K/yr -23.9%0.7% conv.
sailermoon3K/yr +3.7%0.0% conv.
sailer moon3K/yr -8.2%0.2% conv.

All search terms

Top sailor moon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sailor Moon Group Frauen Schlafanzug schwarz M 100% Baumwolle Anime Fan-Merch Filme TV-Serien

SAILOR MOON€36.005.0★1 rev

Sailor Moon Group Frauen Schlafanzug schwarz L 100% Baumwolle Anime Fan-Merch Filme TV-Serien

SAILOR MOON€35.365.0★1 rev

Sohaon Anime Canvas College Umhängetasche Daypack Schultasche Büchertasche Backpack Bag Katze Set-3

Sohaon€29.224.9★19 rev

Anime-Make-up-Spiegel Stern Kristallstern Kosmetik-Make-up Gefalteter Spiegel Cosplay-Requisite Metallgehäuse Robust und Langlebig Leicht und Tragbar (#1)

Pssopp€20.824.9★54 rev

Winning Moves Monopoly Sailor Moon Edition - Monopoly Spiel für Fans - Familienspiele Strategie Brettspiele Sailor Moon - 2+ Spieler ab 8+ Jahren - Deutsch

Winning Moves€27.444.8★655 rev

Newest

by launch date

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L

ROSALÍA€23.847 rev

8mo ago

SAILOR MOON - Plush - Artemis 15 cm

Abysse Deutschland€13.226 rev

9mo ago

Elbenwald Sailor Moon - T-Shirt Motive wie Sailor Guardians Inner Senshi Chibiusa & mehr Baumwolle Mehrfarbig (DE/NL/SE/PL Alphanumerisch XL Regular Regular Sailor Guardians Inner Senshi)

Elbenwald€11.092 rev

10mo ago

Elbenwald Sailor Moon - T-Shirt Motive wie Sailor Guardians Inner Senshi Chibiusa & mehr Baumwolle Mehrfarbig (DE/NL/SE/PL Alphanumerisch XXL Regular Regular Schwarz)

Elbenwald€11.602 rev

10mo ago

EVZZ Shiker Anime Make-up Kompaktspiegel Stern-Kristall-Make-up-Spiegel tragbar Reisen persönlicher Handspiegel faltbar doppelseitiger Spiegel Cosplay-Requisite (7 cm)

EVZZ€22.767 rev

1y ago

What buyers say about sailor moon

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt17%

“Tolle Tasse, genau wie auf dem Bild”

Design insgesamt17%

“Ansonsten typischer Monopoly-Spaß und gelungenes Design”

Gesamtgröße13%

“Größe verstellbar”

Weiches Gefühl13%

“Super weich”

Farbe13%

“Schöne große Tasse mit Farbwechsel”

Geschenk Zweck10%

“Meine Freundin hat sich wirklich sehr gefreut über dieses Geschenk”

Komfort insgesamt4%

“macht das ganze nochmal gemütlicher.”

Qualität insgesamt4%

“Sehr gute Qualität”

Helligkeit/Glanz/Glühen4%

“Das tolle ist man kann das Licht dimmen”

What buyers complain about

Preis-Leistungs-Verhältnis50%

“teuer”

Gesamtgröße17%

“Ist nur kleiner als erwartet”

Qualität insgesamt17%

“ist günstig produziert also nicht mit Premium Qualität rechnen.”

Top return reasons

Gesamtgröße39%

Geschenk Zweck11%

Farbe8%

Haftung/Klebrigkeit5%

beworben Vs Tatsächliches Produkt5%

Wasserbeständigkeit5%

Produktzustand5%

Funktionalität insgesamt5%

Materialqualität5%

Defekt Material/Teile3%

Common questions

Is sailor moon profitable to sell on Amazon Germany?: The niche generates €54K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).
How competitive is the sailor moon niche?: 17 brands and 84 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in sailor moon?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Qualität insgesamt. The return rate is 1.2%.
When does demand for sailor moon peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the sailor moon niche?: Listings span €5.10–€36.00; the average listing price is €21.48 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.