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S Oliver Kleid Damen

Fail

Buyers convert on only 0.1% of searches, so S Oliver Kleid Damen is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€52K/yr1.2M searches / yr
90-day growth
+0.5%search demand this quarter
Competition
8%top-5 click share · 30 brands · 102 sellers

Flapen Score

S Oliver Kleid Damen against its category

The dotted line is the Fashion average. Past it, S Oliver Kleid Damen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S Oliver Kleid Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for S Oliver Kleid Damen 1.2M times last year and spent an estimated €52K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
0.1%
Market size, estimated
€52Ka year
Peak month
November1.4× the quietest month
Top search term
s oliver damen354K searches a year

02 · Price

A sale here is worth €30.43.

Listings sell for €30.43 on average, from €6.83 to €102.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €30.43 that is €0 to €3K a year per listing.

Average price
€30.43inside the $15 to $100 sweet spot
Price range
€6.83–€102.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
10.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,742 within Hosen. It carries 755 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
90%
Out of stock, average day
11.9%
Average rank
#1,742in Hosen
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
755per listing
Listings tracked
362

04 · Newcomers

3 of last year's 177 launches cleared the first-year sales bar.

177 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
177
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top S Oliver Kleid Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

102

Top-5 brand share

95%

Top 20: 99%

Top-5 click share

8%

Top 20: 22%

Open market

20%

  • Brand 154%
  • Brand 219%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 60%

Demand

S Oliver Kleid Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top S Oliver Kleid Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s oliver damen354K/yr
  • s oliver t shirt damen72K/yr
  • s.oliver black label damen106K/yr
  • s oliver kleid damen54K/yr
  • s oliver black label damen96K/yr
  • s.oliver kleid damen43K/yr
  • qs by s.oliver damen57K/yr
  • s oliver bluse damen36K/yr
  • soliver black label damen53K/yr
  • s.oliver bluse damen28K/yr

Reviews and returns

What reviews say buyers love and hate about S Oliver Kleid Damen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Gesamtgröße”
10.6%of orders come back
“Fällt groß aus”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common S Oliver Kleid Damen questions

Answered from the same tracked data.